Unusual Product Differentiation: Strategic Use of Trivial Attribute and the Separate Evaluation Mode

Marketing Challenges in a Turbulent Business Environment - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-19428-8_141 ◽

2016 ◽

pp. 573-574

Author(s):

M. Deniz Dalman ◽

Junhong Min

Keyword(s):

Product Differentiation ◽

Evaluation Mode ◽

Unusual Product

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Dynamics in Nnonlinear Heterogeneous Duopolists with Product Differentiation

PsycEXTRA Dataset ◽

10.1037/e402282008-001 ◽

2006 ◽

Author(s):

Akio Matsumoto

Keyword(s):

Product Differentiation

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In Relation to Entrepreneurship and Export Performance of Small and Medium Manufacturing Firm, the Mediating Effect of Product Differentiation Capabilities

International Commerce and Information Review ◽

10.15798/kaici.14.3.201209.111 ◽

2012 ◽

Vol 14 (3) ◽

pp. 111-136 ◽

Author(s):

조연성

Keyword(s):

Product Differentiation ◽

Export Performance ◽

Mediating Effect ◽

Manufacturing Firm

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The Strategic Logic of Product Differentiation

SSRN Electronic Journal ◽

10.2139/ssrn.1337901 ◽

2009 ◽

Author(s):

Richard Makadok ◽

David Gaddis Ross

Keyword(s):

Product Differentiation ◽

Strategic Logic

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Product Differentiation Through Exclusivity: Is There a One-Market-Power-Rent Theorem?

SSRN Electronic Journal ◽

10.2139/ssrn.1702632 ◽

2010 ◽

Author(s):

Benjamin E. Hermalin ◽

Michael L. Katz

Keyword(s):

Market Power ◽

Product Differentiation

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Improving Decisions Using Nontraditional, Nonfinancial Accounting Information: Evaluation Mode Considerations When Benchmark Data Give Unclear Signals

SSRN Electronic Journal ◽

10.2139/ssrn.1904546 ◽

2011 ◽

Author(s):

Hank C. Alewine ◽

Dan N. Stone

Keyword(s):

Accounting Information ◽

Information Evaluation ◽

Benchmark Data ◽

Evaluation Mode

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Nested Logit or Random Coefficients Logit? A Comparison of Alternative Discrete Models of Product Differentiation

SSRN Electronic Journal ◽

10.2139/ssrn.1963117 ◽

2011 ◽

Author(s):

Laura Grigolon ◽

Frank Verboven

Keyword(s):

Product Differentiation ◽

Random Coefficients ◽

Discrete Models ◽

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How Much Do Product Differentiation, Marketing Investments and Brand Equity Actually Affect Price? An Empirical Study in the Consumer Market

SSRN Electronic Journal ◽

10.2139/ssrn.2284206 ◽

2012 ◽

Author(s):

Nebojsa St. Davcik

Keyword(s):

Empirical Study ◽

Product Differentiation ◽

Brand Equity ◽

Consumer Market ◽

Marketing Investments

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Discriminatory Product Differentiation: The Case of Israel's Omission from Airline Route Maps

SSRN Electronic Journal ◽

10.2139/ssrn.2912489 ◽

2017 ◽

Author(s):

Joel Waldfogel ◽

Paul M. Vaaler

Keyword(s):

Product Differentiation

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Product Differentiation and Market Segmentation of Information Goods

SSRN Electronic Journal ◽

10.2139/ssrn.909604 ◽

2005 ◽

Author(s):

Barrie R. Nault ◽

Xueqi (David) Wei

Keyword(s):

Product Differentiation ◽

Market Segmentation ◽

Information Goods

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Does Product Differentiation ever Affect Locations in Cournot Linear Markets?

SSRN Electronic Journal ◽

10.2139/ssrn.930615 ◽

2006 ◽

Author(s):

Marcella Scrimitore

Keyword(s):

Product Differentiation

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