Marketing Challenges in a Turbulent Business Environment - Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Latest Publications

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176

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Published By Springer International Publishing

9783319194271, 9783319194288

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Building Brand Love Through Co-creation

Marketing Challenges in a Turbulent Business Environment - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-19428-8_129 ◽

2016 ◽

pp. 515-515

Author(s):

Georgia Liapati ◽

George Skourtis ◽

Ioannis Assiouras ◽

Nicholas G. Paparoidamis

Keyword(s):

Brand Love

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Consumer Complaining Behavior: An Ethnic Triangulation Perspective

Marketing Challenges in a Turbulent Business Environment - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-19428-8_167 ◽

2016 ◽

pp. 689-690

Author(s):

Tony L. Henthorne ◽

Alvin J. Williams ◽

Kate Pounders

Keyword(s):

Complaining Behavior ◽

Consumer Complaining Behavior

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Learning to Improve New Product Outcomes

Marketing Challenges in a Turbulent Business Environment - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-19428-8_43 ◽

2016 ◽

pp. 151-151

Author(s):

Ravipreet S. Sohi ◽

Avinash Malshe

Keyword(s):

New Product

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The Influence of Product Color on Perceived Weight and Consumer Preference

Marketing Challenges in a Turbulent Business Environment - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-19428-8_7 ◽

2016 ◽

pp. 25-25 ◽

Cited By ~ 2

Author(s):

Henrik Hagtvedt

Keyword(s):

Consumer Preference ◽

Perceived Weight

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Demystifying Adaptive Selling: Exploring Salesperson Attributes and Service Behaviors

Marketing Challenges in a Turbulent Business Environment - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-19428-8_163 ◽

2016 ◽

pp. 671-682

Author(s):

Piyush Sharma ◽

See Mei Lo

Keyword(s):

Adaptive Selling

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Talking with You—Not at You: How Brand Ambassadors Can Spark Consumer Brand Attachment?

Marketing Challenges in a Turbulent Business Environment - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-19428-8_51 ◽

2016 ◽

pp. 189-194 ◽

Cited By ~ 1

Author(s):

Roberta Crouch ◽

Michael Ewer ◽

Pascale Quester ◽

Michael Proksch

Keyword(s):

Brand Attachment ◽

Brand Ambassadors

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Assessing the Impact of Corporate Reputation on Firms’ Cost of Debt: An Empirical Study of German DAX 30 Companies

Marketing Challenges in a Turbulent Business Environment - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-19428-8_15 ◽

2016 ◽

pp. 45-46

Author(s):

Benjamin Pfister ◽

Manfred Schwaiger

Keyword(s):

Empirical Study ◽

Corporate Reputation ◽

Cost Of Debt ◽

The Impact

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Materiality of Online Brand Community

Marketing Challenges in a Turbulent Business Environment - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-19428-8_52 ◽

2016 ◽

pp. 195-200

Author(s):

Laurence Dessart ◽

Cleopatra Veloutsou ◽

Anna Morgan-Thomas

Keyword(s):

Brand Community ◽

Online Brand Community

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Acting on Boycott Intentions: A Vietnamese Perspective on the Role of Ethnocentrism, Animosity, and Regionality

Marketing Challenges in a Turbulent Business Environment - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-19428-8_128 ◽

2016 ◽

pp. 513-513

Author(s):

Dayananda Palihawadana ◽

Matthew Robson ◽

Magnus Hultman

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Drivers of Long-Term Savings from a Consumers’ Behavioral Perspective: A Large-Scale Empirical Investigation

Marketing Challenges in a Turbulent Business Environment - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-19428-8_9 ◽

2016 ◽

pp. 33-34

Author(s):

Matthias Rüfenacht ◽

Tobias Schlager ◽

Peter Maas

Keyword(s):

Large Scale ◽

Empirical Investigation ◽

Behavioral Perspective

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Marketing Challenges in a Turbulent Business Environment - Developments in Marketing Science: Proceedings of the Academy of Marketing ScienceLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Springer International Publishing

Building Brand Love Through Co-creation

Consumer Complaining Behavior: An Ethnic Triangulation Perspective

Learning to Improve New Product Outcomes

The Influence of Product Color on Perceived Weight and Consumer Preference

Demystifying Adaptive Selling: Exploring Salesperson Attributes and Service Behaviors

Talking with You—Not at You: How Brand Ambassadors Can Spark Consumer Brand Attachment?

Assessing the Impact of Corporate Reputation on Firms’ Cost of Debt: An Empirical Study of German DAX 30 Companies

Materiality of Online Brand Community

Acting on Boycott Intentions: A Vietnamese Perspective on the Role of Ethnocentrism, Animosity, and Regionality

Drivers of Long-Term Savings from a Consumers’ Behavioral Perspective: A Large-Scale Empirical Investigation

Marketing Challenges in a Turbulent Business Environment - Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Latest Publications