Explaining National Brands and Private Labels Price Differentials: A Theoretical Model

2016 ◽  
pp. 85-90
Author(s):  
Pedro Verga Matos ◽  
Rita Coelho do Vale
Keyword(s):  
Theoretical Model ◽  
Private Labels ◽  
National Brands ◽  
Price Differentials

scholarly journals Proliferation of Private Labels in Food Retailing: A Literature Overview

2016 ◽  
Vol 8 (6) ◽  
pp. 63 ◽  
Author(s):  
Rainer Olbrich ◽  
Michael Hundt ◽  
Hans Christian Jansen
Keyword(s):  
Private Label ◽  
Purchasing Behavior ◽  
Private Labels ◽  
Food Retailing ◽  
National Brands ◽  
Literature Overview ◽  
Quality Aspects ◽  
Prior Literature ◽  
Key Drivers

<p>This article provides an overview of private-label research by focusing on the food retailing sector. To explain the proliferation of private labels, we identify key drivers by reviewing the determinants discussed in prior literature. This article identifies the conditions that support the proliferation of private labels—retailer concentration and retailer pricing autonomy—and describes the nature of competition between private labels and national brands. It also highlights the drivers of private-label purchases by providing an overview of brand-related determinants, price and risk-related determinants, quality aspects, sociodemographics, and consumer purchasing behavior. The article concludes by proposing three areas for future private-label research.</p>

Private labels and national brands across online and offline channels

2012 ◽  
Vol 50 (10) ◽  
pp. 1772-1789 ◽  
Author(s):  
Marta Arce‐Urriza ◽  
Javier Cebollada
Keyword(s):  
Private Labels ◽  
National Brands ◽  
Offline Channels

Quantifying Anti-Consumption of Private Labels and National Brands: Impacts of Poor Test Ratings on Consumer Purchases

2015 ◽  
Vol 50 (1) ◽  
pp. 145-165 ◽  
Author(s):  
Rainer Olbrich ◽  
Hans Christian Jansen ◽  
Benedikt Teller
Keyword(s):  
Private Labels ◽  
National Brands

scholarly journals Assessing the Competitive Interaction between Private Labels and National Brands

2000 ◽  
Vol 73 (1) ◽  
pp. 109-137 ◽  
Author(s):  
Ronald W. Cotterill ◽  
William P. Putsis, Jr. ◽  
Ravi Dhar
Keyword(s):  
Competitive Interaction ◽  
Private Labels ◽  
National Brands

scholarly journals Private labels ain’t bona fide! Perceived authenticity and willingness to pay a price premium for national brands over private labels

2020 ◽  
Author(s):  
Djavlonbek Kadirov
Keyword(s):  
Willingness To Pay ◽  
Perceived Quality ◽  
Price Premium ◽  
Private Labels ◽  
National Brand ◽  
National Brands ◽  
Brand Evaluations ◽  
Brand Authenticity ◽  
Quality Perceptions ◽  
Bona Fide

© 2015 Westburn Publishers Ltd. As private labels are consolidating their gains in national markets, a conventional recommendation to national brand manufacturers would most likely be to invest more in marketing in order to increase the perceived quality gap between national brands and private labels. It is assumed that the quality gap would boost consumer willingness to pay a price premium for national brands over private labels. Differing from this conventional approach, the current study focuses on the perceived authenticity gap between national brands and private labels, to explore whether and how this factor influences the effect of marketing and manufacturing variables on willingness to pay. This relationship is relevant in milieus where consumers might take brand authenticity rather than quality perceptions to guide their brand evaluations. The current study finds that the perceived authenticity gap mediates the effect of only some particular conventional marketing tools on willingness to pay. The study suggests that national brand managers should take the presence of private labels in the national markets as an opportunity to exploit the dynamics of authenticity evaluations, rather than as a threat.

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