Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and Economics
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9783319399454, 9783319399461

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Anthropomorphism and the Effect of Product Face Ratios on Consumer Preferences

Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and Economics ◽

10.1007/978-3-319-39946-1_5 ◽

2016 ◽

pp. 47-49

Author(s):

Ahreum Maeng ◽

Pankaj Aggarwal

Keyword(s):

Consumer Preferences

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Explaining National Brands and Private Labels Price Differentials: A Theoretical Model

Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and Economics ◽

10.1007/978-3-319-39946-1_10 ◽

2016 ◽

pp. 85-90

Author(s):

Pedro Verga Matos ◽

Rita Coelho do Vale

Keyword(s):

Theoretical Model ◽

Private Labels ◽

National Brands ◽

Price Differentials

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Contrasting Thai and Chinese Shopper Behavior and Satisfaction with PL Brands

Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and Economics ◽

10.1007/978-3-319-39946-1_15 ◽

2016 ◽

pp. 121-128 ◽

Cited By ~ 1

Author(s):

Randall Shannon

Keyword(s):

Shopper Behavior

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Cross-Cultural Validation of Smart Shopping Process and Its Influence on Brand Attitude

Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and Economics ◽

10.1007/978-3-319-39946-1_19 ◽

2016 ◽

pp. 153-161

Author(s):

Mónica Gómez-Suárez ◽

Myriam Quiñones ◽

María Jesús Yagüe

Keyword(s):

Brand Attitude ◽

Cross Cultural ◽

Cultural Validation

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Global Private Label Convergence: Fact or Fiction?

Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and Economics ◽

10.1007/978-3-319-39946-1_18 ◽

2016 ◽

pp. 149-151 ◽

Cited By ~ 1

Author(s):

Katrijn Gielens ◽

Marnik G. Dekimpe ◽

Anirban Mukherjee ◽

Kapil Tuli

Keyword(s):

Private Label

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Understanding PL Purchase Intention in the Context of ‘PL-Only’ Assortments: An Experimental Approach

Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and Economics ◽

10.1007/978-3-319-39946-1_13 ◽

2016 ◽

pp. 103-110

Author(s):

José Luis Ruiz-Real ◽

Juan Carlos Gázquez-Abad ◽

Irene Esteban-Millat ◽

Francisco J. Martínez-López

Keyword(s):

Purchase Intention ◽

Experimental Approach

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The Influence of Store Brands Equity on Value Cocreation Within the Retail Environment: The Moderating Effect of the Propensity to Buy Store Brands

Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and Economics ◽

10.1007/978-3-319-39946-1_8 ◽

2016 ◽

pp. 67-74

Author(s):

Natalia Rubio ◽

Nieves Villaseñor ◽

Maria Jesús Yagüe

Keyword(s):

Moderating Effect ◽

Store Brands ◽

Retail Environment ◽

Value Cocreation

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To Retain or to Recover National Brand Consumers? Effects of Price, Promotion and Product Innovation Strategies

Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and Economics ◽

10.1007/978-3-319-39946-1_9 ◽

2016 ◽

pp. 77-84

Author(s):

Carmen Abril ◽

Joaquin Sanchez

Keyword(s):

Product Innovation ◽

Price Promotion ◽

National Brand ◽

Innovation Strategies

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Do Feature and Discount Promotions for National Brands Primarily Drive (National) Brand Choice, Store Choice, or Both? An Exploratory Analysis

Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and Economics ◽

10.1007/978-3-319-39946-1_12 ◽

2016 ◽

pp. 97-101

Author(s):

Jonne Guyt ◽

Els Gijsbrechts

Keyword(s):

Brand Choice ◽

Exploratory Analysis ◽

National Brand ◽

Store Choice ◽

National Brands

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Psychographic Traits Influencing Private Label Proneness in the Product’s Life Cycle Growth Stage

Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and Economics ◽

10.1007/978-3-319-39946-1_4 ◽

2016 ◽

pp. 35-45

Author(s):

Hanna Gendel-Guterman ◽

Shlomo Lampert

Keyword(s):

Life Cycle ◽

Growth Stage ◽

Private Label ◽

Cycle Growth

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Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and EconomicsLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Springer International Publishing

Anthropomorphism and the Effect of Product Face Ratios on Consumer Preferences

Explaining National Brands and Private Labels Price Differentials: A Theoretical Model

Contrasting Thai and Chinese Shopper Behavior and Satisfaction with PL Brands

Cross-Cultural Validation of Smart Shopping Process and Its Influence on Brand Attitude

Global Private Label Convergence: Fact or Fiction?

Understanding PL Purchase Intention in the Context of ‘PL-Only’ Assortments: An Experimental Approach

The Influence of Store Brands Equity on Value Cocreation Within the Retail Environment: The Moderating Effect of the Propensity to Buy Store Brands

To Retain or to Recover National Brand Consumers? Effects of Price, Promotion and Product Innovation Strategies

Do Feature and Discount Promotions for National Brands Primarily Drive (National) Brand Choice, Store Choice, or Both? An Exploratory Analysis

Psychographic Traits Influencing Private Label Proneness in the Product’s Life Cycle Growth Stage

Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and Economics
Latest Publications