Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and Economics
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Published By Springer International Publishing

9783030189105, 9783030189112

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Building Trust in Private Label (PL) Online: Qualitative Insights from Home Retail Practitioners

Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and Economics ◽

10.1007/978-3-030-18911-2_18 ◽

2019 ◽

pp. 137-144 ◽

Cited By ~ 1

Author(s):

Kokho Sit ◽

Andreia Daemon De Miranda Gonçalves ◽

Giovanni Pino ◽

Juliet Memery

Keyword(s):

Private Label ◽

Building Trust

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Influencing Shopping Engagement Across Channels: The Role of Store Environment

Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and Economics ◽

10.1007/978-3-030-18911-2_14 ◽

2019 ◽

pp. 106-113

Author(s):

Francesca De Canio ◽

Elisa Martinelli ◽

Davide Pellegrini ◽

Giuseppe Nardin

Keyword(s):

Store Environment

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Augmented Empathic Capacity: An Integrative Framework for Supporting Customer Engagement Throughout the Automated Customer Journey

Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and Economics ◽

10.1007/978-3-030-18911-2_16 ◽

2019 ◽

pp. 121-129

Author(s):

Mathieu Lajante

Keyword(s):

Customer Engagement ◽

Customer Journey ◽

Integrative Framework

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Assortment and Retailing: A Trendy Couple

Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and Economics ◽

10.1007/978-3-030-18911-2_4 ◽

2019 ◽

pp. 27-34 ◽

Cited By ~ 1

Author(s):

José Luis Ruiz-Real ◽

Juan Uribe-Toril ◽

Juan Carlos Gázquez-Abad

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Investigating Private Labels’ Success Against National Brands in the Men’s Razor Category

Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and Economics ◽

10.1007/978-3-030-18911-2_9 ◽

2019 ◽

pp. 62-69 ◽

Cited By ~ 1

Author(s):

Briana Alberti ◽

Mark DeFanti

Keyword(s):

Private Labels ◽

National Brands

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Identifying Critical Determinants of ‘Digital Customer Services’ Usage – An Exploratory Study

Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and Economics ◽

10.1007/978-3-030-18911-2_24 ◽

2019 ◽

pp. 190-196

Author(s):

Aijaz A. Shaikh

Keyword(s):

Exploratory Study ◽

Customer Services

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The Seller’s Experience in Consumer-to-Consumer E-Commerce

Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and Economics ◽

10.1007/978-3-030-18911-2_19 ◽

2019 ◽

pp. 145-153

Author(s):

Mika Yrjölä ◽

Hannu Saarijärvi

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The Impact of Consumer Self-regulation in Grocery Shopping on Subsequent Consumption of Healthy and Unhealthy Food

Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and Economics ◽

10.1007/978-3-030-18911-2_15 ◽

2019 ◽

pp. 114-120 ◽

Cited By ~ 1

Author(s):

Sascha Steinmann ◽

Amelie Winters ◽

Gunnar Mau ◽

Hanna Schramm-Klein

Keyword(s):

Self Regulation ◽

Grocery Shopping ◽

Unhealthy Food ◽

The Impact

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Multivariate Analysis of Consumer Preference Structures Across Multiple Categories

Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and Economics ◽

10.1007/978-3-030-18911-2_17 ◽

2019 ◽

pp. 130-134

Author(s):

Sri Devi Duvvuri

Keyword(s):

Multivariate Analysis ◽

Consumer Preference ◽

Preference Structures ◽

Multiple Categories

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Understanding the Influence of Brand Information in Online Purchase Decisions for Health Products

Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and Economics ◽

10.1007/978-3-030-18911-2_25 ◽

2019 ◽

pp. 197-204

Author(s):

Carly Trachtman ◽

Molly Van Dop ◽

Sofia Villas-Boas

Keyword(s):

Purchase Decisions ◽

Online Purchase ◽

Health Products ◽

Brand Information

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Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and EconomicsLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Springer International Publishing

Building Trust in Private Label (PL) Online: Qualitative Insights from Home Retail Practitioners

Influencing Shopping Engagement Across Channels: The Role of Store Environment

Augmented Empathic Capacity: An Integrative Framework for Supporting Customer Engagement Throughout the Automated Customer Journey

Assortment and Retailing: A Trendy Couple

Investigating Private Labels’ Success Against National Brands in the Men’s Razor Category

Identifying Critical Determinants of ‘Digital Customer Services’ Usage – An Exploratory Study

The Seller’s Experience in Consumer-to-Consumer E-Commerce

The Impact of Consumer Self-regulation in Grocery Shopping on Subsequent Consumption of Healthy and Unhealthy Food

Multivariate Analysis of Consumer Preference Structures Across Multiple Categories

Understanding the Influence of Brand Information in Online Purchase Decisions for Health Products

Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and Economics
Latest Publications