Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and Economics
Latest Publications

TOTAL DOCUMENTS

(FIVE YEARS 25)

H-INDEX

(FIVE YEARS 1)

Published By Springer International Publishing

9783030189105, 9783030189112

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Augmented Empathic Capacity: An Integrative Framework for Supporting Customer Engagement Throughout the Automated Customer Journey

Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and Economics ◽

10.1007/978-3-030-18911-2_16 ◽

2019 ◽

pp. 121-129

Author(s):

Mathieu Lajante

Keyword(s):

Customer Engagement ◽

Customer Journey ◽

Integrative Framework

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Assortment and Retailing: A Trendy Couple

Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and Economics ◽

10.1007/978-3-030-18911-2_4 ◽

2019 ◽

pp. 27-34 ◽

Cited By ~ 1

Author(s):

José Luis Ruiz-Real ◽

Juan Uribe-Toril ◽

Juan Carlos Gázquez-Abad

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Investigating Private Labels’ Success Against National Brands in the Men’s Razor Category

Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and Economics ◽

10.1007/978-3-030-18911-2_9 ◽

2019 ◽

pp. 62-69 ◽

Cited By ~ 1

Author(s):

Briana Alberti ◽

Mark DeFanti

Keyword(s):

Private Labels ◽

National Brands

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Identifying Critical Determinants of ‘Digital Customer Services’ Usage – An Exploratory Study

Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and Economics ◽

10.1007/978-3-030-18911-2_24 ◽

2019 ◽

pp. 190-196

Author(s):

Aijaz A. Shaikh

Keyword(s):

Exploratory Study ◽

Customer Services

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The Seller’s Experience in Consumer-to-Consumer E-Commerce

Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and Economics ◽

10.1007/978-3-030-18911-2_19 ◽

2019 ◽

pp. 145-153

Author(s):

Mika Yrjölä ◽

Hannu Saarijärvi

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Building Trust in Private Label (PL) Online: Qualitative Insights from Home Retail Practitioners

Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and Economics ◽

10.1007/978-3-030-18911-2_18 ◽

2019 ◽

pp. 137-144 ◽

Cited By ~ 1

Author(s):

Kokho Sit ◽

Andreia Daemon De Miranda Gonçalves ◽

Giovanni Pino ◽

Juliet Memery

Keyword(s):

Private Label ◽

Building Trust

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Influencing Shopping Engagement Across Channels: The Role of Store Environment

Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and Economics ◽

10.1007/978-3-030-18911-2_14 ◽

2019 ◽

pp. 106-113

Author(s):

Francesca De Canio ◽

Elisa Martinelli ◽

Davide Pellegrini ◽

Giuseppe Nardin

Keyword(s):

Store Environment

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Understanding the Influence of Brand Information in Online Purchase Decisions for Health Products

Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and Economics ◽

10.1007/978-3-030-18911-2_25 ◽

2019 ◽

pp. 197-204

Author(s):

Carly Trachtman ◽

Molly Van Dop ◽

Sofia Villas-Boas

Keyword(s):

Purchase Decisions ◽

Online Purchase ◽

Health Products ◽

Brand Information

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The Impact of Consumer Self-regulation in Grocery Shopping on Subsequent Consumption of Healthy and Unhealthy Food

Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and Economics ◽

10.1007/978-3-030-18911-2_15 ◽

2019 ◽

pp. 114-120 ◽

Cited By ~ 1

Author(s):

Sascha Steinmann ◽

Amelie Winters ◽

Gunnar Mau ◽

Hanna Schramm-Klein

Keyword(s):

Self Regulation ◽

Grocery Shopping ◽

Unhealthy Food ◽

The Impact

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Multivariate Analysis of Consumer Preference Structures Across Multiple Categories

Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and Economics ◽

10.1007/978-3-030-18911-2_17 ◽

2019 ◽

pp. 130-134

Author(s):

Sri Devi Duvvuri

Keyword(s):

Multivariate Analysis ◽

Consumer Preference ◽

Preference Structures ◽

Multiple Categories

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Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and EconomicsLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Springer International Publishing

Augmented Empathic Capacity: An Integrative Framework for Supporting Customer Engagement Throughout the Automated Customer Journey

Assortment and Retailing: A Trendy Couple

Investigating Private Labels’ Success Against National Brands in the Men’s Razor Category

Identifying Critical Determinants of ‘Digital Customer Services’ Usage – An Exploratory Study

The Seller’s Experience in Consumer-to-Consumer E-Commerce

Building Trust in Private Label (PL) Online: Qualitative Insights from Home Retail Practitioners

Influencing Shopping Engagement Across Channels: The Role of Store Environment

Understanding the Influence of Brand Information in Online Purchase Decisions for Health Products

The Impact of Consumer Self-regulation in Grocery Shopping on Subsequent Consumption of Healthy and Unhealthy Food

Multivariate Analysis of Consumer Preference Structures Across Multiple Categories

Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and Economics
Latest Publications