Advancing Insights on Brand Management
Latest Publications

TOTAL DOCUMENTS

10

(FIVE YEARS 0)

H-INDEX

1

(FIVE YEARS 0)

Published By Intech

9789535135975, 9789535135982

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Competition between Private Labels and National Brands in a Multichannel Retailer

Advancing Insights on Brand Management ◽

10.5772/intechopen.69456 ◽

2017 ◽

Author(s):

Marta Arce-Urriza ◽

Javier Cebollada

Keyword(s):

Private Labels ◽

National Brands

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Product Placement as an Effective Tool for the Brand Positioning

Advancing Insights on Brand Management ◽

10.5772/intechopen.69989 ◽

2017 ◽

Author(s):

Hanna Górska-Warsewicz ◽

Olena Kulykovets

Keyword(s):

Product Placement ◽

Brand Positioning

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Retail Brand Extension: From Theory to Practice. A Multi- Country Study of European Grocery Retailers

Advancing Insights on Brand Management ◽

10.5772/intechopen.69990 ◽

2017 ◽

Author(s):

Elisa Martinelli ◽

Francesca De Canio

Keyword(s):

Brand Extension ◽

Theory To Practice ◽

Country Study

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Analysis of Antecedents that Contribute to Try New Products in Retail Commerce

Advancing Insights on Brand Management ◽

10.5772/intechopen.69878 ◽

2017 ◽

Author(s):

Natalia Rubio ◽

Nieves Villaseñor Román ◽

María Jesús Yagüe Guillén

Keyword(s):

New Products

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The Holistic Vision of Brand Management

Advancing Insights on Brand Management ◽

10.5772/intechopen.71303 ◽

2017 ◽

Author(s):

Paolo Popoli

Keyword(s):

Brand Management ◽

Holistic Vision

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Service Branding: Suggesting and Discussing Four Perspectives Influencing a Value-Creating Service Brand at the Company Level

Advancing Insights on Brand Management ◽

10.5772/intechopen.69636 ◽

2017 ◽

Author(s):

Hugo Skaalsvik

Keyword(s):

A Value ◽

Service Brand

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Critical Success Factors in Strategic Brand Management in Luxury Fashion Markets: The Case of Isaia

Advancing Insights on Brand Management ◽

10.5772/intechopen.69735 ◽

2017 ◽

Author(s):

Marcello Risitano ◽

Annarita Sorrentino ◽

Michele Quintano

Keyword(s):

Critical Success Factors ◽

Success Factors ◽

Brand Management ◽

Critical Success

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Modeling a City’s Branding Tools: The Case of Istanbul

Advancing Insights on Brand Management ◽

10.5772/intechopen.69269 ◽

2017 ◽

Cited By ~ 1

Author(s):

Senay Oğuztimur

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Management of a City Brand: An Examination on Three Stakeholders’ Attitudes

Advancing Insights on Brand Management ◽

10.5772/intechopen.69458 ◽

2017 ◽

Author(s):

Funda Bayrakdaroğlu

Keyword(s):

City Brand

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Celebrity Endorsement: Developing A Brand Image in Housing Ads

Advancing Insights on Brand Management ◽

10.5772/intechopen.69651 ◽

2017 ◽

Author(s):

Füsun Çizmeci Yöreş

Keyword(s):

Brand Image ◽

Celebrity Endorsement

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