Automated vehicles (AVs) are sometimes considered a silver bullet for contemporary transport problems. For particular scenarios, the technology is believed to have many advantages, such as improving the accessibility of underserved populations. However, the technology may also lead to lesser consequences under other scenarios, with some simulations predicting increase in congestion as the modal split shifts towards automation. In any case, the mode choice shift will not be realised without the public acceptence of AVs.
The public opinion towards the technology has not been fully explored, and particularly not in Iceland. This article focuses on the Icelandic results of a cross-national survey. 561 valid responses were recorded, considering attitudinal and stated-mode-choice questions and the responses then analysed as per the sample‘s socio-demographic attributes and compared to a similar survey performed in other european countries.
The Icelandic public is generally more positive towards automated vehicles than other Europeans, however still skeptical. At the same time as AV passengers feel more safe than vulnerable road users in the vicinity of an AV, AV passengers also feel more safe with an AV supervisor inside the vehicle. It is uncertain whether people will use the vehicles for pick-up and drop-off of children. Respondents are generally more positive that their goods be transported in AVs instead of people. In spite of this, 70% of respondents were positive that the technology be tried in their neighborhood and 60% of respondents are positive towards trying the vehicles themselves. Further research is suggested in the outlook of the articles, based on indices and further metrics.
Impact of External Human–Machine Interface Communication Strategies of Automated Vehicles on Pedestrians’ Crossing Decisions and Behaviors in an Urban Environment