Aging in the Digital Age: Conceptualizing Technology Adoption and Digital Inequalities

Ageing and Digital Technology ◽

10.1007/978-981-13-3693-5_3 ◽

2019 ◽

pp. 35-49 ◽

Cited By ~ 11

Author(s):

Jessica Francis ◽

Christopher Ball ◽

Travis Kadylak ◽

Shelia R. Cotten

Keyword(s):

Technology Adoption ◽

Digital Age

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Characteristics of Millennials and Technology Adoption in the Digital Age

Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer - Advances in Marketing, Customer Relationship Management, and E-Services ◽

10.4018/978-1-7998-0131-3.ch012 ◽

2020 ◽

pp. 241-262

Author(s):

Imad Yasir Nawaz

Keyword(s):

Corporate Social Responsibility ◽

Technology Adoption ◽

Generation Y ◽

Digital Age ◽

Personal Factors ◽

Digital Platforms ◽

Cultural Variations ◽

Technological Factors ◽

The Moment ◽

Corporate Social

This chapter explores the attitude and behaviour of Millennials towards digital platforms. Millennial or Generation Y is the much talked about generation among business circles at the moment, and considering their ways of thinking, behaving, and preferences, organisations are altering their practices as they are the active workforce at the moment. In this chapter, the authors have tried to explore various aspects of Millennial life, preferences, practices, and attitudes including their behavior towards work practices, corporate social responsibility, cultural variations, education, buying patterns and technology, technological devices, and social/digital platforms. Millennial consumers' behaviours are affected many personal factors such as gender identity, income level, education, geography, political affiliations, and religion and non-personal factors, such as organisational effort, brand, technological factors, social pressures, and so on.

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