New product range

To substantiate the range of products of the enterprise there is a need to assess the potential of products in terms of the company’s ability to manufacture these products, consumer opportunities to meet their needs for these products, and market opportunities to ensure a strategic position among similar products. The study used structural-logical and causal methods of analysis to determine the structure of the novelty of goods. The numerical method of multi-criteria decision making TOPSIS (Technique for Order Preference by Similarity to Ideal Solution) was used to rank the product range of new products according to the level of importance of novelty. Weights of individual components to assess the importance level of novelty in the enterprise were determined by the method of analysis of hierarchies of T.L. Saati. The study used the classification of novelty by its functional focus, according to which consumer, market, and manufacturing novelty of goods are distinguished. The importance of novelty for the manufacturer is the conformity of the product to its innovative development strategy, determination of its place in the market, and prospects for further activities. The importance of the novelty of a new product for the company is proposed to be defined as a measure of the importance of the novelty level of the product for the development of the optimal product range in the product innovative policy of the enterprise. To assess the level of significance of the novelty of goods, criteria of novelty by its types were proposed. According to the results of the study it was found that industrial novelty characterizes the level of use of new technologies in the enterprise, market – the position of a new product on the market among analogues, and consumer – the level and way to meet consumer needs. Further research should relate to the development of appropriate guidelines for the formation of product range and its management based on the assessment of the level of significance of novelty

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How ICL used project management techniques to introduce a new product range

International Journal of Project Management ◽

10.1016/0263-7863(95)00028-o ◽

1995 ◽

Vol 13 (5) ◽

pp. 321-328 ◽

Cited By ~ 1

Author(s):

Peter Kayes

Keyword(s):

Project Management ◽

New Product ◽

Product Range ◽

Management Techniques

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Marco Crumbs BV

Indian Institute of Management Ahmedabad ◽

10.1108/case.iima.2020.000142 ◽

2014 ◽

pp. 1-9

Author(s):

Chetan A. Soman

Keyword(s):

Production System ◽

New Product ◽

High Volume ◽

Additional Stress ◽

Product Range ◽

Make To Order ◽

Volume Product ◽

Low Volume ◽

Make To Stock

Marco Crumbs BV is in the process of introducing a new product and this is putting additional stress on already tense interface of marketing and operations functions. The company which was traditionally offering a limited but high volume product range is finding itself in a low volume, high variety situation. It appears that the traditional make-to-stock production system is not working and the company is thinking of combined make-to-order (MTO) and make-to-stock (MTS) production system. How to go about it?

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