Possibilistic cooperative advertising and pricing games for a two-echelon supply chain

2021 ◽  
Author(s):  
Marzieh Mozafari ◽  
Ali Naimi-Sadigh ◽  
Amir Hossein Seddighi
Keyword(s):  
Supply Chain ◽  
Cooperative Advertising ◽  
Pricing Games

Cooperative advertising: A way escaping from the prisoner’s dilemma in a supply chain with sticky price

Omega ◽  
2019 ◽  
Vol 86 ◽  
pp. 87-106 ◽  
Author(s):  
Fuxiao Lu ◽  
Wansheng Tang ◽  
Guowei Liu ◽  
Jianxiong Zhang
Keyword(s):  
Supply Chain ◽  
Prisoner's Dilemma ◽  
Prisoner’S Dilemma ◽  
Cooperative Advertising

Supply chain coordination through cooperative advertising with reference price effect

Omega ◽  
2013 ◽  
Vol 41 (2) ◽  
pp. 345-353 ◽  
Author(s):  
Juan Zhang ◽  
Qinglong Gou ◽  
Liang Liang ◽  
Zhimin Huang
Keyword(s):  
Supply Chain ◽  
Reference Price ◽  
Supply Chain Coordination ◽  
Cooperative Advertising ◽  
Price Effect

Coordination of cooperative advertising in a two-level supply chain when manufacturer offers discount

2006 ◽  
Vol 168 (1) ◽  
pp. 65-85 ◽  
Author(s):  
Jinfeng Yue ◽  
Jill Austin ◽  
Min-Chiang Wang ◽  
Zhimin Huang
Keyword(s):  
Supply Chain ◽  
Cooperative Advertising
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