Vertical cooperative advertising and pricing decisions in a manufacturer–retailer supply chain: A game-theoretic approach

Gerhard Aust; Udo Buscher

doi:10.1016/j.ejor.2012.06.042

Vertical cooperative advertising and pricing decisions in a manufacturer–retailer supply chain: A game-theoretic approach

European Journal of Operational Research ◽

10.1016/j.ejor.2012.06.042 ◽

2012 ◽

Vol 223 (2) ◽

pp. 473-482 ◽

Cited By ~ 108

Author(s):

Gerhard Aust ◽

Udo Buscher

Keyword(s):

Supply Chain ◽

Cooperative Advertising ◽

Theoretic Approach ◽

Pricing Decisions ◽

Game Theoretic ◽

Game Theoretic Approach

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Vertical Cooperative Advertising and Pricing Decisions in a Manufacturer-Retailer Supply Chain: A Game-Theoretic Approach

Contributions to Management Science - Vertical Cooperative Advertising in Supply Chain Management ◽

10.1007/978-3-319-11626-6_4 ◽

2014 ◽

pp. 65-99 ◽

Cited By ~ 1

Author(s):

Gerhard Aust

Keyword(s):

Supply Chain ◽

Cooperative Advertising ◽

Theoretic Approach ◽

Pricing Decisions ◽

Game Theoretic ◽

Game Theoretic Approach

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Cooperative advertising and pricing decisions in a manufacturer-retailer supply chain; a game-theoretic approach

2016 12th International Conference on Industrial Engineering (ICIE) ◽

10.1109/induseng.2016.7519356 ◽

2016 ◽

Cited By ~ 1

Author(s):

Jafar Chaeb ◽

Hossien Iranmanesh

Keyword(s):

Supply Chain ◽

Cooperative Advertising ◽

Theoretic Approach ◽

Pricing Decisions ◽

Game Theoretic ◽

Game Theoretic Approach

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Pricing Decisions in Dual-Channel Supply Chain Including Monopolistic Manufacturer and Duopolistic Retailers: A Game-Theoretic Approach

Journal of Industry Competition and Trade ◽

10.1007/s10842-016-0224-1 ◽

2016 ◽

Vol 16 (3) ◽

pp. 323-343 ◽

Cited By ~ 12

Author(s):

Hamed Jafari ◽

Seyed Reza Hejazi ◽

Morteza Rasti-Barzoki

Keyword(s):

Supply Chain ◽

Theoretic Approach ◽

Pricing Decisions ◽

Dual Channel ◽

Game Theoretic ◽

Dual Channel Supply Chain ◽

Game Theoretic Approach

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Cooperative advertising in a capacitated manufacturer-retailer supply chain: a game-theoretic approach

International Transactions in Operational Research ◽

10.1111/itor.12213 ◽

2015 ◽

Vol 25 (5) ◽

pp. 1677-1694 ◽

Cited By ~ 9

Author(s):

Amir Ahmadi-Javid ◽

Pooya Hoseinpour

Keyword(s):

Supply Chain ◽

Cooperative Advertising ◽

Theoretic Approach ◽

Game Theoretic ◽

Game Theoretic Approach

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Pricing decisions in dual-channel supply chain with one manufacturer and multiple retailers: A game-theoretic approach

RAIRO - Operations Research ◽

10.1051/ro/2017003 ◽

2017 ◽

Vol 51 (4) ◽

pp. 1269-1287 ◽

Cited By ~ 8

Author(s):

Hamed Jafari ◽

Seyed Reza Hejazi ◽

Morteza Rasti−Barzoki

Keyword(s):

Supply Chain ◽

Theoretic Approach ◽

Pricing Decisions ◽

Dual Channel ◽

Game Theoretic ◽

Dual Channel Supply Chain ◽

Game Theoretic Approach

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Cooperative advertising and pricing in a manufacturer-retailer supply chain with a general demand function; A game-theoretic approach

Computers & Industrial Engineering ◽

10.1016/j.cie.2016.07.007 ◽

2016 ◽

Vol 99 ◽

pp. 112-123 ◽

Cited By ~ 35

Author(s):

Jafar Chaab ◽

Morteza Rasti-Barzoki

Keyword(s):

Supply Chain ◽

Demand Function ◽

Cooperative Advertising ◽

Theoretic Approach ◽

Game Theoretic ◽

General Demand ◽

Game Theoretic Approach

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A game theoretic approach for pricing decisions considering CSR and a new consumer satisfaction index using transparency-dependent demand in sustainable supply chains

Journal of Cleaner Production ◽

10.1016/j.jclepro.2018.10.123 ◽

2019 ◽

Vol 208 ◽

pp. 1065-1080 ◽

Cited By ~ 13

Author(s):

Hossein Khosroshahi ◽

Morteza Rasti-Barzoki ◽

Seyed Reza Hejazi

Keyword(s):

Supply Chains ◽

Consumer Satisfaction ◽

Theoretic Approach ◽

Sustainable Supply Chains ◽

Satisfaction Index ◽

Pricing Decisions ◽

Game Theoretic ◽

New Consumer ◽

Game Theoretic Approach ◽

Dependent Demand

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Competition and cooperation between supply chains in multi-objective petroleum green supply chain: A game theoretic approach

Journal of Cleaner Production ◽

10.1016/j.jclepro.2017.08.114 ◽

2018 ◽

Vol 170 ◽

pp. 818-841 ◽

Cited By ~ 14

Author(s):

N. Moradinasab ◽

M.R. Amin-Naseri ◽

Taraneh Jafari Behbahani ◽

Hassan Jafarzadeh

Keyword(s):

Supply Chain ◽

Supply Chains ◽

Green Supply Chain ◽

Theoretic Approach ◽

Multi Objective ◽

Competition And Cooperation ◽

Game Theoretic ◽

Game Theoretic Approach

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Capacity reservation for a decentralized supply chain under resource competition: A game theoretic approach

Proceedings of the Winter Simulation Conference 2014 ◽

10.1109/wsc.2014.7020049 ◽

2014 ◽

Cited By ~ 1

Author(s):

Chao Meng ◽

Benyong Hu ◽

Young-Jun Son

Keyword(s):

Supply Chain ◽

Resource Competition ◽

Theoretic Approach ◽

Decentralized Supply Chain ◽

Capacity Reservation ◽

Game Theoretic ◽

Game Theoretic Approach

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Effect of Learning on Optimal Policies of Supply Chain Partners for Imperfect Quality Items: Game Theoretic Approach

2019 Amity International Conference on Artificial Intelligence (AICAI) ◽

10.1109/aicai.2019.8701410 ◽

2019 ◽

Author(s):

Rita Yadav ◽

Sarla Pareek ◽

Mandeep Mittal ◽

Isha Sangal ◽

Mahesh Kumar Jayaswal

Keyword(s):

Supply Chain ◽

Theoretic Approach ◽

Imperfect Quality ◽

Optimal Policies ◽

Game Theoretic ◽

Game Theoretic Approach

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