scholarly journals Implications of Bid Design and Willingness-To-Pay Distribution for Starting Point Bias in Double-Bounded Dichotomous Choice Contingent Valuation Surveys

2010 ◽  
Vol 49 (2) ◽  
pp. 199-215 ◽  
Author(s):  
Marcella Veronesi ◽  
Anna Alberini ◽  
Joseph C. Cooper
Keyword(s):  
Willingness To Pay ◽  
Contingent Valuation ◽  
Dichotomous Choice ◽  
Starting Point ◽  
Starting Point Bias ◽  
Bid Design

Sensitivity of Willingness-to-Pay Estimates to Bid Design in Dichotomous Choice Contingent Valuation Models

1992 ◽  
Vol 68 (2) ◽  
pp. 211 ◽  
Author(s):  
Joseph Cooper ◽  
John Loomis
Keyword(s):  
Willingness To Pay ◽  
Contingent Valuation ◽  
Dichotomous Choice ◽  
Bid Design

scholarly journals Detecting Starting Point Bias in Dichotomous-Choice Contingent Valuation Surveys

2005 ◽  
Author(s):  
Anna Alberini ◽  
Marcella Veronesi ◽  
Joseph C. Cooper
Keyword(s):  
Contingent Valuation ◽  
Dichotomous Choice ◽  
Starting Point ◽  
Starting Point Bias

Consumer willingness to pay for organic fresh milk in Taiwan

2014 ◽  
Vol 6 (2) ◽  
pp. 198-211 ◽  
Author(s):  
Chin-Huang Huang ◽  
Chun-Hung Lee
Keyword(s):  
Willingness To Pay ◽  
Contingent Valuation ◽  
Dairy Product ◽  
Survival Function ◽  
Organic Food ◽  
Dichotomous Choice ◽  
Food Labels ◽  
Content Type ◽  
Fresh Milk ◽  
Starting Point

Purpose – The Fresh Milk Logo certifies that dairy product sold in Taiwan really is fresh milk. However, the logo represents only a moral pledge by the manufacturer. No method exists for inspecting whether products are fresh milk or reconstituted milk, and the label does not represent a commitment to the same level of quality and consumer health protection as found in organic foods. The purpose of this paper is to analyze consumer perceptions of organic certified agricultural standards (CAS) and estimates consumer willingness to pay (WTP) a premium should the Fresh Milk Logo be transformed into an organic CAS certified label. Design/methodology/approach – Exploratory factor analysis is adopted to extract the main determinants of respondent perceptions and preferences. Additionally, the double-bounded dichotomous choice of the contingent valuation method (CVM) and survival function is used to measure consumer WTP a premium for organic fresh milk. Findings – Consumer consumption preferences for buying fresh milk extracted four main factorial dimensions: Fresh Milk Logo, price/promotion, organic, and product/brand. Respondents are willing to pay US$21.95 extra per year to buy organic CAS milk and the factors affecting WTP are “Fresh Milk Logo” and “organic”. Research limitations/implications – The problems of the CVM include hypothetical and starting point for price bidding. The double-bounded dichotomous choice contingent valuation model and pre-testing can reduce the biases. The survival function is more flexible, yields more information and permits assumptions regarding parametric distributions without additional costs. The collaboration of survival function with the double-bounded method produces a reliable result that incorporates fewer statistical errors. Practical implications – Consumers are willing to pay a premium for fresh milk with an organic CAS label that certifies its good quality and safety. Social implications – Marketing managers can use the study findings to develop effective marketing strategies and refine advertising campaigns to promote organic fresh milk to attract more consumers. Originality/value – Organic food labels certify food safety, and are associated with the trend toward increasing awareness of environmental and health issues. Perception of organic food labels are introduced into double-bounded dichotomous choice CVM to estimate consumers’ WTP, an approach which has successfully dominated traditional methods, using Likert scale-type measurement.

scholarly journals Starting point bias and respondent uncertainty in dichotomous choice contingent valuation surveys

2007 ◽  
Vol 29 (3) ◽  
pp. 183-194 ◽  
Author(s):  
Emmanuel Flachaire ◽  
Guillaume Hollard
Keyword(s):  
Contingent Valuation ◽  
Dichotomous Choice ◽  
Starting Point ◽  
Starting Point Bias ◽  
Respondent Uncertainty

scholarly journals Consumer willingness-to-pay for restaurant surcharges to reduce carbon emissions: default and information effects

2021 ◽  
pp. 1-29
Author(s):  
Dede Long ◽  
Grant H. West ◽  
Rodolfo M. Nayga
Keyword(s):  
Climate Change ◽  
Willingness To Pay ◽  
Contingent Valuation ◽  
Carbon Emissions ◽  
Emission Reduction ◽  
Carbon Emission ◽  
Dichotomous Choice ◽  
Carbon Reduction ◽  
The Mean ◽  
Agriculture And Food

Abstract The agriculture and food sectors contribute significantly to greenhouse gas emissions. About 15 percent of food-related carbon emissions are channeled through restaurants. Using a contingent valuation (CV) method with double-bounded dichotomous choice (DBDC) questions, this article investigates U.S. consumers’ willingness to pay (WTP) for an optional restaurant surcharge in support of carbon emission reduction programs. The mean estimated WTP for a surcharge is 6.05 percent of an average restaurant check, while the median WTP is 3.64 percent. Our results show that individuals have a higher WTP when the surcharge is automatically added to restaurant checks. We also find that an information nudge—a short climate change script—significantly increases WTP. Additionally, our results demonstrate that there is heterogeneity in treatment effects across consumers’ age, environmental awareness, and economic views. Our findings suggest that a surcharge program could transfer a meaningful amount of the agricultural carbon reduction burden to consumers that farmers currently shoulder.

scholarly journals Measuring the Difference in Mean Willingness to Pay When Dichotomous Choice Contingent Valuation Responses Are Not Independent

1997 ◽  
Vol 73 (2) ◽  
pp. 255 ◽  
Author(s):  
Gregory L. Poe ◽  
Michael P. Welsh ◽  
Patricia A. Champ
Keyword(s):  
Willingness To Pay ◽  
Contingent Valuation ◽  
Dichotomous Choice ◽  
The Difference

scholarly journals One and one half bound dichotomous choice contingent valuation of consumers willingness-to-pay for pearl millet products: Evidence from Eastern Kenya

2014 ◽  
Vol 9 (42) ◽  
pp. 3146-3155 ◽  
Author(s):  
S.O. Okech, ◽  
M., Ngigi, ◽  
P. K Kimurto, ◽  
G. Obare, ◽  
N. Kibet, ◽  
...  
Keyword(s):  
Willingness To Pay ◽  
Contingent Valuation ◽  
Pearl Millet ◽  
Dichotomous Choice

scholarly journals A Study on the Value of Preserving a Parasitic Volcanic Sieve as a Tourism Good for Sustainable Management: Using the Contingent Valuation Method

2020 ◽  
Vol 12 (7) ◽  
pp. 2825
Author(s):  
Won Seok Lee
Keyword(s):  
Willingness To Pay ◽  
Contingent Valuation ◽  
Causal Relationship ◽  
Sustainable Management ◽  
Contingent Valuation Method ◽  
Economic Value ◽  
Dichotomous Choice ◽  
Valuation Method ◽  
Good For

The purpose of this study is to estimate the economic value of Geomun Oreum (GO), a parasitic volcanic sieve, for sustainable management by using the dichotomous choice contingent valuation method. To address the exaggeration tendency of willingness to pay (WTP), the contingent valuation method’s (CVM’s) traditional threshold, respondents’ WTP answers were reconfirmed to screen only true responses for our analysis. In addition to estimating the economic value, the causal relationship between the tour guide’s quality of explanation and the respondents’ payment intention is examined in the study. The results reveal that the estimated preservation value of GO is 35,881 KRW (33.28 USD), and the quality of the tour guide’s narrative is statistically related to the respondents’ payment intention.

Improved Estimation of Willingness to Pay in Dichotomous Choice Contingent Valuation Studies

1998 ◽  
Vol 74 (1) ◽  
pp. 65 ◽  
Author(s):  
Ian H. Langford ◽  
Ian J. Bateman ◽  
Andrew P. Jones ◽  
Hugh D. Langford ◽  
Stavros Georgiou
Keyword(s):  
Willingness To Pay ◽  
Contingent Valuation ◽  
Dichotomous Choice
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