Optimal advertising for a generalized Vidale–Wolfe response model

Author(s):  
Yanwu Yang ◽  
Baozhu Feng ◽  
Joni Salminen ◽  
Bernard J. Jansen
2009 ◽  
Vol 40 (11) ◽  
pp. 1212-1220 ◽  
Author(s):  
Zhao-Sheng LUO ◽  
Xue-Lian OUYANG ◽  
Shu-Qing QI ◽  
Hai-Qi DAI ◽  
Shu-Liang DING

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