Industrial market segmentation

Industrial Marketing Management ◽

10.1016/0019-8501(74)90025-x ◽

1974 ◽

Vol 3 (3) ◽

pp. 153-165 ◽

Author(s):

Yoram Wind ◽

Richard N. Cardozo

Keyword(s):

Market Segmentation ◽

Industrial Market

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Artificial neural networks: A new methodology for industrial market segmentation

Industrial Marketing Management ◽

10.1016/0019-8501(95)00033-7 ◽

1995 ◽

Vol 24 (5) ◽

pp. 431-438 ◽

Author(s):

Kelly E Fish ◽

James H Barnes ◽

Milam W AikenAssistant

Keyword(s):

Neural Networks ◽

Artificial Neural Networks ◽

Market Segmentation ◽

Industrial Market ◽

Artificial Neural

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Industrial Market Segmentation

Management for Professionals - The Marketing Challenge for Industrial Companies ◽

10.1007/978-3-319-30610-0_5 ◽

2016 ◽

pp. 123-151

Author(s):

Claudio A. Saavedra

Keyword(s):

Market Segmentation ◽

Industrial Market

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A review of industrial market segmentation research and a proposal for an integrated segmentation framework

International Journal of Research in Marketing ◽

10.1016/0167-8116(85)90027-8 ◽

1985 ◽

Vol 2 (2) ◽

pp. 101-115 ◽

Author(s):

E.J. Chéron ◽

E.J. Kleinschmidt

Keyword(s):

Market Segmentation ◽

Industrial Market ◽

Segmentation Framework

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Segmenting a market in the making: Industrial market segmentation as construction

Industrial Marketing Management ◽

10.1016/j.indmarman.2009.05.016 ◽

2010 ◽

Vol 39 (5) ◽

pp. 784-792 ◽

Author(s):

Debbie Harrison ◽

Hans Kjellberg

Keyword(s):

Market Segmentation ◽

Industrial Market

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Expectations of Service Quality as an Industrial Market Segmentation Variable

Service Industries Journal ◽

10.1080/02642069600000001 ◽

1996 ◽

Vol 16 (1) ◽

pp. 1-9 ◽

Author(s):

Leyland Pitt ◽

Michael H. Morris ◽

Pierre Oosthuizen

Keyword(s):

Service Quality ◽

Market Segmentation ◽

Industrial Market

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Unfolding implementation in industrial market segmentation

Industrial Marketing Management ◽

10.1016/j.indmarman.2010.06.004 ◽

2010 ◽

Vol 39 (8) ◽

pp. 1291-1299 ◽

Author(s):

John Boejgaard ◽

Chris Ellegaard

Keyword(s):

Market Segmentation ◽

Industrial Market

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An approach to industrial market segmentation

Industrial Marketing Management ◽

10.1016/0019-8501(91)90031-a ◽

1991 ◽

Vol 20 (2) ◽

pp. 127-136 ◽

Author(s):

Jay L. Laughlin ◽

Charles R. Taylor

Keyword(s):

Market Segmentation ◽

Industrial Market

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Conceptualizing the International Industrial Market Segmentation Problem

Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-16943-9_12 ◽

2015 ◽

pp. 58-62

Author(s):

Richard E. Plank

Keyword(s):

Market Segmentation ◽

Industrial Market ◽

Segmentation Problem

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Industrial market segmentation on buying center purchase responsibilities

Journal of the Academy of Marketing Science ◽

10.1007/bf02729816 ◽

1989 ◽

Vol 17 (3) ◽

pp. 243-252 ◽

Author(s):

Robert J. Thomas

Keyword(s):

Market Segmentation ◽

Industrial Market

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Some factors in industrial market segmentation

Industrial Marketing Management ◽

10.1016/0019-8501(80)90003-6 ◽

1980 ◽

Vol 9 (3) ◽

pp. 201-205 ◽

Author(s):

Hal G. Johnson ◽

Åke Flodhammer

Keyword(s):

Market Segmentation ◽

Industrial Market

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