Journal of the Academy of Marketing Science
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2356
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Published By Springer-Verlag

1552-7824, 0092-0703
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Choreographing salesperson face-to-face visits with a buyer organization: a social network perspective

2022 ◽  
Author(s):  
Sebastian Forkmann ◽  
Ryan Mullins ◽  
Stephan C. Henneberg ◽  
Thomas L. Baker
Keyword(s):  
Social Network ◽  
Face To Face

Online influencer marketing

2022 ◽  
Author(s):  
Fine F. Leung ◽  
Flora F. Gu ◽  
Robert W. Palmatier

Marketing experience of CEOs and corporate social performance

2022 ◽  
Author(s):  
Saeed Janani ◽  
Ranjit M. Christopher ◽  
Atanas Nik Nikolov ◽  
Michael A. Wiles
Keyword(s):  
Corporate Social Performance ◽  
Social Performance ◽  
Corporate Social

Search modality effects: merely changing product search modality alters purchase intentions

2021 ◽  
Author(s):  
Dan King ◽  
Sumitra Auschaitrakul ◽  
Chia-Wei Joy Lin
Keyword(s):  
Purchase Intentions ◽  
Modality Effects ◽  
Product Search

scholarly journals Correction to: The effect of financial scarcity on discretionary spending, borrowing, and investing

2021 ◽  
Author(s):  
Gülen Sarial-Abi ◽  
Aulona Ulqinaku ◽  
Giampaolo Viglia ◽  
Gopal Das
Keyword(s):  
Discretionary Spending

Managing differential effects of salespersons’ regulatory foci–a dual process model of dominant and supplemental pathways

2021 ◽  
Author(s):  
Fred Miao ◽  
Yi Zheng ◽  
Zhimei Zang ◽  
Douglas B. Grisaffe ◽  
Kenneth Evans
Keyword(s):  
Process Model ◽  
Dual Process ◽  
Dual Process Model ◽  
Differential Effects

scholarly journals To boldly go…

2021 ◽  
Author(s):  
John Hulland ◽  
Mark B. Houston

scholarly journals Marketing research on Mobile apps: past, present and future

2021 ◽  
Author(s):  
Lara Stocchi ◽  
Naser Pourazad ◽  
Nina Michaelidou ◽  
Arry Tanusondjaja ◽  
Paul Harrigan
Keyword(s):  
Mobile Apps ◽  
Marketing Research

What brand do I use for my new product? The impact of new product branding decisions on firm value

2021 ◽  
Author(s):  
Larisa Kovalenko ◽  
Alina Sorescu ◽  
Mark B. Houston
Keyword(s):  
Firm Value ◽  
New Product ◽  
The Impact

scholarly journals How could anyone forget Harold W. Berkman?

2021 ◽  
Author(s):  
Barry J. Babin ◽  
Nina Krey
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