Reengineering the new product development process: A framework for innovation and flexibility in high technology firms

Omega ◽  
1996 ◽  
Vol 24 (4) ◽  
pp. 425-441 ◽  
Author(s):  
M.K. Malhotra ◽  
V. Grover ◽  
M. Desilvio
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Development Process ◽  
High Technology ◽  
New Product ◽  
Product Development Process ◽  
Technology Firms ◽  
High Technology Firms ◽  
New Product Development Process
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