New product development process: An investigation of success and failure in high-technology and non-high-technology firms

1994 ◽  
Vol 9 (1) ◽  
pp. 49-66 ◽  
Author(s):  
Fahri Karakaya ◽  
Bulent Kobu
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Development Process ◽  
High Technology ◽  
New Product ◽  
Product Development Process ◽  
Technology Firms ◽  
High Technology Firms ◽  
New Product Development Process
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