How do household characteristics affect appliance usage? Application of conditional demand analysis to Japanese household data

Energy Policy ◽  
2016 ◽  
Vol 94 ◽  
pp. 214-223 ◽  
Author(s):  
Shigeru Matsumoto
Keyword(s):  
Demand Analysis ◽  
Household Characteristics ◽  
Household Data ◽  
Conditional Demand Analysis

A Segmentation Model for the Targeted Marketing of Consumer Durables

1995 ◽  
Vol 32 (4) ◽  
pp. 463-469 ◽  
Author(s):  
Barry L. Bayus ◽  
Raj Mehta
Keyword(s):  
Mixture Distribution ◽  
Finite Mixture ◽  
Consumer Durables ◽  
Empirical Application ◽  
Household Characteristics ◽  
Household Data ◽  
Potential Consumer ◽  
Consumer Durable ◽  
Managerial Implications ◽  
Targeted Marketing

The authors use finite mixture distribution theory to develop a segmentation model for targeting potential consumer durable buyers. The model enables them to identify simultaneously durable replacer segments on the basis of household characteristics and product ages and determine which of the household characteristics are significant predictors of segment membership. Using household data for five home appliances, the authors present an empirical application of the model. They also discuss managerial implications and uses of this approach.

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