Comparison of the Conventional Approach and Augmented Reality on the Purchase and Selection of Food Products

Packaging is seen as an integral part of the product and it has an important role in attracting consumers’ attention. The role of packaging is to create an expected reaction from the consumers, which affects their perception and choice of products in the buying process. The motivation for the research and writing of this paper was to find out which factors influence the purchase of chocolate the most. The research was done with the purpose of showing whether the same food products have a certain advantage in the process of choosing when presented to a potential consumer on two different media (analog and digital). The paper presents research on how the selected attributes and packaging elements, as well as the application of augmented reality (AR), affect the selection and purchase of one of the most popular food products. According to the obtained results, “Packaging appearance”, “Product Price”, “Brand preference” and “Product advertising” have the strongest influence on customers. The conclusion is that, in the process of choosing the chocolate packaging presented in this research, there is not much difference that depends on the medium those chocolates are presented on.

The Social Constraints on the Preservation and Sustainable Development of Traditional Crafts in a Developed Society

The aim of this work is to identify social constraints on the preservation and sustainable development of traditional crafts in a developed society and to propose a sociological model of possible actions and changes considering not only the situation of a craftsman, but also the potential consumers of goods produced by craftsmen using traditional techniques and designs. We argue that effective activities aimed at preserving and developing traditional skills and products must consider changes in the social environment of the craftsman, including changes in the potential consumer, a change in the meaning of products from purely instrumental to autotelic motivations related to the pro-ecological approach, local and national identity, and positive valuation of cultural diversity.

Consumer Acceptance and Market Potential of Iodine-Biofortified Fruit and Vegetables in Germany

Biofortification of food crops with iodine is a novel approach to preventing iodine deficiency in humans. The present study analyses the consumer target groups and the market potential of iodine-biofortified fruit and vegetables in Germany. For this purpose, an online survey of 1016 German fruit and vegetable consumers was conducted to investigate the acceptance of different product categories as well as relevant criteria for the market launch. The results show that iodine-biofortified fruit and vegetables are particularly attractive to consumers who purchase at farmers’ markets, organic food shops, and farm stores. Out of this group, 39% of consumers rate such iodine-rich foods as very appealing. They attach importance to food that naturally contains iodine and prefer produce from integrated domestic cultivation. With their focus on sustainability and naturalness, this group of consumers clearly differs from typical users of dietary supplements, who are primarily concerned with health benefits. However, overall about 85% of respondents would prefer biofortified fruits and vegetables to supplements to improve their iodine supply. The greatest market potential for iodine-biofortified fruit and vegetables is to be expected in supermarkets, as this is the preferred food shopping location for most consumers. A total of 28% of those who buy here rate the biofortified foods presented as very appealing. Nevertheless, a successful market launch requires that the benefits of the new products are communicated according to the potential consumer group needs.

Creativity and common sense in writing and speaking

Each "Communication Corner" essay is self-contained; however, they build on each other. For best results, before reading this essay and doing the exercise, go to the first essay "How an Ugly Duckling Became a Swan," then read each succeeding essay. A previous essay ("What Advertising Can Teach Us About Effective Writing and Speaking") posited what at first glance may have seemed to be a radical idea. And that is: However superficially it may appear, print advertising copy (text), which is designed to sell things, represents some of the best, most carefully constructed writing you will ever see. It must be, because to achieve its objective, advertising copy must say a world of things to the potential consumer in just a thimbleful of words. With this fundamental idea as a foundation, we can now explore this fruitful subject more deeply.

RESULTS OF A SURVEY OF ADOLESCENT CHILDREN

The article talks about marketing research, which identified the full characteristics of a potential consumer and provides information about consumer preferences. In the course of the research, the desired assortment, design solutions and the number of items in the wardrobe of schoolchildren were determined. The main and secondary norms of consumer requirements for teenage clothes are revealed.

Potential Impact of Consumer Intention on Generation of Waste Photovoltaic Panels: A Case Study for Tokyo

As the world moves toward decarbonization, Japan is experiencing a rapid introduction of solar modules. However, the country does not have an adequate social system for managing waste photovoltaic (PV) panels. A waste generation estimate would be needed to do this effectively. Usually, waste generation estimation is performed by assuming that the lifespan distribution is primarily dependent on the mechanical life of the target item. However, considering the continuing improvement in panel quality, consumers consider replacement or disposal before mechanical failure of the product. Therefore, to study consumer intention, we surveyed potential consumer decision making on replacement/disposal via a questionnaire survey and attempted to include the result as part of our waste panel generation estimation, which, to our knowledge, has never previously been carried out. Considering the owners’ decision making, waste panel generation was in advance compared with the case where we only assumed the mechanical failure of panels and housings. This indicated a huge number of potentially reusable panel generations. In addition to mechanical failure, waste panel generation due to owners’ decisions should also be considered for estimating maximum potential waste. Policy makers should prepare the appropriate recycling social system in advance, considering the possible reuse of panels, which fits the current social situation oriented toward a circular economy.

Effect of Coconut and Chestnut Flour Supplementations on Texture, Nutritional and Sensory Properties of Baked Wheat Based Bread

Wheat bread, produced by the single-phase method, is a common food consumed all over the world. Due to changes in lifestyle and nutritional trends, alternative raw materials are sought to increase the nutritional value and improve the taste of daily consumed products. Additionally, customers seek a wide variety of foods, especially when it comes to basic foods. Nuts, such as coconuts or chestnuts, might provide an attractive flavour with benefits to the nutritional quality. In this study, the effect of substituting wheat flour with coconut or chestnut flour (flour contribution level: 5, 10, 15, 30, 50% w/w), was evaluated in terms of the breads specific volume, texture, colour, nutritional composition, and dietary fibre fraction contents. Moreover, a sensory evaluation was conducted to assess potential consumer acceptance. Based on the consumer’s perception, the overall acceptance of bread with 15% w/w of coconut and chestnut flour was in privilege compared to the control sample. As a result, taking all of the tested parameters into account, the breads with 5, 10, and 15% supplementation of chestnut or coconut flour were still of good quality compared to the wheat bread and their fibre content was significantly higher.

How Successful Is Origin Labeling in a Developing Country Context? Moroccan Consumers’ Preferences toward Local Products

The Green Moroccan Plan (GMP) is a national long-term strategy launched by the Moroccan government to support the agricultural sector as the main driver of social and economic development. The GMP involves a labeling strategy based on geographical indications, aimed at protecting and promoting the marketing of locally produced food specialties and linking their specific qualities and reputations to their domestic production region. We evaluated the success of this policy by comparing consumers’ attitudes and preferences toward a local product having a geographical indication label to one without. We conducted a survey of 500 consumers in main Moroccan cities. The potential consumer set for the local product was found to be segmented, indicating the potential for a domestic niche of environmentally aware consumers preferring organically and sustainably produced food. We applied the analytical hierarchy process to prioritize the attributes of the commodities of interest, which underscores the importance of the origin when choosing a local product without origin labeling; for the labeled product, intrinsic quality attributes are considered to be more important. These findings demonstrate the limited promotion of the established origin labeling in the domestic market. Hence, we recommend that the Moroccan government reinforce the labeling scheme with an organic label to increase the market potential of the environmentally aware consumers by ensuring sustainable production of local products.

Is the Consumer Ready for Innovative Fruit Wines? Perception and Acceptability of Young Consumers

The consumption of traditional wine has decreased in Europe during the last fifteen years. In parallel, new wine alternatives obtained by blending wines and fruit juices or by flavoring wines with artificial or natural flavors have appeared on the market. Recently, an innovative fruit wine obtained by co-fermentation of grape must and kiwi juice has been proposed and its potential of attraction for consumers should be exploited. To assess the potential consumer acceptability and expectations towards this new product, an online choice experiment has been conducted involving a consumer group of young adults (18–35 years old; n = 373). After the data collection, participants were divided into two groups according to whether they had already tasted a fruit wine (neophiles) or had never tasted it (new entries). For each group, the individual’s responses (on wine consumption habits, expectations and willingness to consume and pay a fruit wine) were analyzed through Principal Component Analysis. Different consumption styles and expectation patterns were defined in the two groups. However, in general, neophiles showed consumption patterns based on the evaluation of fruit quality, sales format, alcoholic content and the presence or not of bubbles, not giving importance to the brand. In contrast, new entries’ responses identified consumption patterns driven by the willingness to pay for a new product, the product value for money and packaging features. Differences between the two groups in expectations about the product sensory characteristics also emerged. These findings should contribute to this area of study by integrating environmental, economic and social dimensions and addressing food innovation and sustainability in the fruit and wine chains.

Advertising Pragmatics of Contemporary Media for Polylingualism and Polyculturalism

The article considers advertising pragmatics of contemporary media for polylingualism and polyculturalism as the urgent need for advertising information about different types of goods has become a prerequisite for the development and dissemination of a hybrid type of text – advertising text, announcement of things or services. The research aims at the functional specifics of advertising texts in polycultural and polylingual contexts, among which is a variety of publications and outdoor advertising. To achieve the objective, it is important to consider the goals (set tasks) associated with the research questions. They are: (i) to outline the presentation patterns of trademarks and define the essence of the advertising text in the poly-lingual context, (ii) to determine the pragmatic direction of advertising texts of modern media, accounting for the discursive-functional aspects, (iii) to trace manifestation of multiculturalism and/or polyculturalism and polylingualism of the advertising text as a non-standard type of text. It is stated advertising slogan is a communicative message that has a pragmatic instruction to convey true information about the subject of advertising to the largest number of people in order to encourage them to take action - to use and purchase the advertised product. The slogan is focused primarily on achieving the maximum pragmatic effect: to present the brand, distribute the advertised products, actually sell the product, and even forcibly impose it on a potential consumer. It is found the following aspects are clearly combined, which logically represent the advertising text as a non-standard object of linguistic description in the polylingual cultures: 1) polylingual components:introduction into the advertising message of linguistic facts by different types of fonts, a combination of natural and unnatural semiotic systems (signs, drawings, symbols), introduction to the text of visuals; 2) multicultural and/or polycultural components.