Multi-homing on SNSs: The role of optimum stimulation level and perceived complementarity in need gratification

2016 ◽  
Vol 53 (6) ◽  
pp. 752-766 ◽  
Author(s):  
Rui Gu ◽  
Lih-Bin Oh ◽  
Kanliang Wang
Keyword(s):  
Optimum Stimulation Level ◽  
Stimulation Level

scholarly journals Imagine, feel “there”, and flow! Immersive experiences on m-Facebook, and their affective and behavioural effects

2019 ◽  
Vol 32 (4) ◽  
pp. 921-947 ◽  
Author(s):  
Inma Rodríguez-Ardura ◽  
Antoni Meseguer-Artola
Keyword(s):  
Design Methodology ◽  
Positive Attitude ◽  
Scientific Literature ◽  
Content Type ◽  
Optimum Stimulation Level ◽  
Stimulation Level ◽  
Behavioural Effects ◽  
Business Opportunities ◽  
Continued Use

Purpose Mobile Facebook (m-Facebook) creates many business opportunities for brands and firms while increasingly drawing interest in scientific literature. However, research is scarce on the immersive experiences prompted by m-Facebook, and how these experiences facilitate users’ engagement, their positive attitude towards Facebook and their continued use of it. The paper aims to discuss these issues. Design/methodology/approach This paper theoretically and empirically analyses m-Facebook users’ immersive experiences, along with their affective and behavioural effects. Findings The results reveal the important role of imagery, presence and flow in the context of m-Facebook; the interplay between these three immersive phenomena; and the influence the user’s optimum stimulation level has on them. Originality/value The investigation offers a foundation for understanding users’ immersive experiences on m-Facebook, and informs practitioners who aim to enhance users’ engagement with, attitude towards, and continued use of m-Facebook content.

scholarly journals The Role of Optimum Stimulation Level in Exploratory Consumer Behavior

1992 ◽  
Vol 19 (3) ◽  
pp. 434 ◽  
Author(s):  
Jan-Benedict E. M. Steenkamp ◽  
Hans Baumgartner
Keyword(s):  
Consumer Behavior ◽  
Optimum Stimulation Level ◽  
Stimulation Level

Erklärung des Konsumentenverhaltens durch die Optimum Stimulation Level Theorie

Marketing ZFP ◽  
1999 ◽  
Vol 21 (3) ◽  
pp. 217-236 ◽  
Author(s):  
Heribert Giert ◽  
Roland Helm ◽  
Stefan Stumpp
Keyword(s):  
Optimum Stimulation Level ◽  
Stimulation Level

scholarly journals Perilaku Pencarian Variasi: Ditinjau Dari Perspektif Psikologi Dan Imbasnya Pada Loyalitas Kesikapan Konsumen

2008 ◽  
Vol 1 (1) ◽  
Author(s):  
Iin Mayasari
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation ◽  
Equation Modeling ◽  
Hypotheses Testing ◽  
Variety Seeking ◽  
Attitudinal Loyalty ◽  
Optimum Stimulation Level ◽  
Stimulation Level ◽  
Psychology Perspective ◽  
The Impact

This study examines the model that explains the internal aspect as the stimulusi in influencing consumers to do variety seeking. The conceptual model is discussed by applying the psychology perspective of the optimum stimulation level and the impact on attitudinal loyalty. The number of questionnaires is 1100 exemplars and distributed to seven universities in Yogyakarta. However, the appropriate questionnaires to be further analyzed are 654 exemplars. The hypotheses testing uses the structural equation modeling.

scholarly journals Role of Intervention in Improving Maternal Stimulation Level

2008 ◽  
Vol 17 (2) ◽  
pp. 181-184
Author(s):  
Anju Manocha ◽  
Darshan Narang ◽  
Shanti Balda
Keyword(s):  
Stimulation Level
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