Proceedings of the 1998 Multicultural Marketing Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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TOTAL DOCUMENTS

109

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Published By Springer International Publishing

9783319173825, 9783319173832

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

The Influence of Selected Factors on the Perceptions of Small Business Practitioners Regarding Firms of Attorneys

Proceedings of the 1998 Multicultural Marketing Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-17383-2_92 ◽

2015 ◽

pp. 465-466

Author(s):

Madèle Tait ◽

Mark tait

Keyword(s):

Small Business ◽

Business Practitioners

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Invariance in Italian and Greek Multidimensional Ethnic Identity: Some Implications For Food Consumption

Proceedings of the 1998 Multicultural Marketing Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-17383-2_84 ◽

2015 ◽

pp. 428-431

Author(s):

Michel Laroche ◽

Chankon Kim ◽

Marc A. Tomiuk

Keyword(s):

Ethnic Identity ◽

Food Consumption

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Advertising Creative Strategies in Asia: A Cross-National Comparison of TV Commercial Expressions Among Thailand, Singapore, United States, and Japan

Proceedings of the 1998 Multicultural Marketing Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-17383-2_81 ◽

2015 ◽

pp. 409-412

Author(s):

Hiroshi Tanaka ◽

Hiroe Suzuki ◽

Yumiko Umetsu ◽

Fumie Tanaka ◽

Mariko Yasue ◽

...

Keyword(s):

United States ◽

National Comparison ◽

Tv Commercial ◽

Cross National

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Seniors Housing and Long-Term Care: The Impact of Ethnicity, Age and Location

Proceedings of the 1998 Multicultural Marketing Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-17383-2_74 ◽

2015 ◽

pp. 378-382

Author(s):

Michael A. Anikeeff ◽

Ven Sriram

Keyword(s):

Long Term Care ◽

Term Care ◽

The Impact

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Brand Managers and Industrial Service Suppliers in Pharmaceutical and Other Fast Moving Consumer Goods Companies

Proceedings of the 1998 Multicultural Marketing Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-17383-2_63 ◽

2015 ◽

pp. 320-327

Author(s):

George G. Panigyrakis ◽

Cleopatra A. Veloutsou

Keyword(s):

Consumer Goods ◽

Fast Moving ◽

Industrial Service ◽

Fast Moving Consumer Goods

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Bueno, Bonito, Y Barato: A Content Analysis of Print Advertising in Hispanic Women’s Magazines

Proceedings of the 1998 Multicultural Marketing Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-17383-2_60 ◽

2015 ◽

pp. 307-311

Author(s):

Nabil Y. Razzouk ◽

Risa E. Dickson ◽

David Enriquez ◽

Emesto M. Reza

Keyword(s):

Content Analysis ◽

Women's Magazines ◽

Print Advertising

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Multinomial-Logit Modeling of Mexican-Americans’ Choice Among International Home-Improvement-Center Retailers

Proceedings of the 1998 Multicultural Marketing Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-17383-2_59 ◽

2015 ◽

pp. 306-306

Author(s):

Mark Peterson ◽

John Wurst

Keyword(s):

Mexican Americans ◽

Multinomial Logit ◽

Home Improvement ◽

Logit Modeling

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Is Reported Ethnicity Affected by the Language of the Questionnaire?

Proceedings of the 1998 Multicultural Marketing Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-17383-2_56 ◽

2015 ◽

pp. 293-295

Author(s):

Mara Alexander

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Marketing to the Youth in South Africa: An International Comparison of the Aspirations of Higher Education Students

Proceedings of the 1998 Multicultural Marketing Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-17383-2_5 ◽

2015 ◽

pp. 30-44

Author(s):

Trevor L. Amos ◽

Neren Rau ◽

C. Richard Scott

Keyword(s):

Higher Education ◽

South Africa ◽

International Comparison ◽

Education Students

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Consumer Decision-Making in Modern Muslim Households

Proceedings of the 1998 Multicultural Marketing Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-17383-2_47 ◽

2015 ◽

pp. 255-260

Author(s):

Mara Alexander

Keyword(s):

Decision Making ◽

Consumer Decision Making ◽

Consumer Decision

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Proceedings of the 1998 Multicultural Marketing Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing ScienceLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Springer International Publishing

The Influence of Selected Factors on the Perceptions of Small Business Practitioners Regarding Firms of Attorneys

Invariance in Italian and Greek Multidimensional Ethnic Identity: Some Implications For Food Consumption

Advertising Creative Strategies in Asia: A Cross-National Comparison of TV Commercial Expressions Among Thailand, Singapore, United States, and Japan

Seniors Housing and Long-Term Care: The Impact of Ethnicity, Age and Location

Brand Managers and Industrial Service Suppliers in Pharmaceutical and Other Fast Moving Consumer Goods Companies

Bueno, Bonito, Y Barato: A Content Analysis of Print Advertising in Hispanic Women’s Magazines

Multinomial-Logit Modeling of Mexican-Americans’ Choice Among International Home-Improvement-Center Retailers

Is Reported Ethnicity Affected by the Language of the Questionnaire?

Marketing to the Youth in South Africa: An International Comparison of the Aspirations of Higher Education Students

Consumer Decision-Making in Modern Muslim Households

Proceedings of the 1998 Multicultural Marketing Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Latest Publications