Proceedings of the 1998 Multicultural Marketing Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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109

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Published By Springer International Publishing

9783319173825, 9783319173832

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Organizational Culture and Services Management in Canada, Mexico and the United States: An Empirical Study of Commercial Banking

Proceedings of the 1998 Multicultural Marketing Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-17383-2_33 ◽

2015 ◽

pp. 191-191

Author(s):

Michèle Paulin ◽

Jean Perrien ◽

Ronald Ferguson

Keyword(s):

United States ◽

Organizational Culture ◽

Empirical Study ◽

The United States ◽

Commercial Banking

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The Influence of Values on New Product Adoption: A Cross-Cultural Study

Proceedings of the 1998 Multicultural Marketing Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-17383-2_17 ◽

2015 ◽

pp. 112-115

Author(s):

Naoufel Daghfous ◽

John V. Petrof ◽

Frank Pons

Keyword(s):

Cultural Study ◽

New Product ◽

Cross Cultural ◽

Product Adoption ◽

New Product Adoption ◽

Cross Cultural Study

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Are There any Differences Between the French Versus English-Speaking Sales Managers?

Proceedings of the 1998 Multicultural Marketing Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-17383-2_85 ◽

2015 ◽

pp. 432-437

Author(s):

A. Tansu Barker

Keyword(s):

Sales Managers ◽

English Speaking

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The Influence of Selected Factors on the Perceptions of Small Business Practitioners Regarding Firms of Attorneys

Proceedings of the 1998 Multicultural Marketing Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-17383-2_92 ◽

2015 ◽

pp. 465-466

Author(s):

Madèle Tait ◽

Mark tait

Keyword(s):

Small Business ◽

Business Practitioners

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Invariance in Italian and Greek Multidimensional Ethnic Identity: Some Implications For Food Consumption

Proceedings of the 1998 Multicultural Marketing Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-17383-2_84 ◽

2015 ◽

pp. 428-431

Author(s):

Michel Laroche ◽

Chankon Kim ◽

Marc A. Tomiuk

Keyword(s):

Ethnic Identity ◽

Food Consumption

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Advertising Creative Strategies in Asia: A Cross-National Comparison of TV Commercial Expressions Among Thailand, Singapore, United States, and Japan

Proceedings of the 1998 Multicultural Marketing Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-17383-2_81 ◽

2015 ◽

pp. 409-412

Author(s):

Hiroshi Tanaka ◽

Hiroe Suzuki ◽

Yumiko Umetsu ◽

Fumie Tanaka ◽

Mariko Yasue ◽

...

Keyword(s):

United States ◽

National Comparison ◽

Tv Commercial ◽

Cross National

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Seniors Housing and Long-Term Care: The Impact of Ethnicity, Age and Location

Proceedings of the 1998 Multicultural Marketing Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-17383-2_74 ◽

2015 ◽

pp. 378-382

Author(s):

Michael A. Anikeeff ◽

Ven Sriram

Keyword(s):

Long Term Care ◽

Term Care ◽

The Impact

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Brand Managers and Industrial Service Suppliers in Pharmaceutical and Other Fast Moving Consumer Goods Companies

Proceedings of the 1998 Multicultural Marketing Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-17383-2_63 ◽

2015 ◽

pp. 320-327

Author(s):

George G. Panigyrakis ◽

Cleopatra A. Veloutsou

Keyword(s):

Consumer Goods ◽

Fast Moving ◽

Industrial Service ◽

Fast Moving Consumer Goods

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Bueno, Bonito, Y Barato: A Content Analysis of Print Advertising in Hispanic Women’s Magazines

Proceedings of the 1998 Multicultural Marketing Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-17383-2_60 ◽

2015 ◽

pp. 307-311

Author(s):

Nabil Y. Razzouk ◽

Risa E. Dickson ◽

David Enriquez ◽

Emesto M. Reza

Keyword(s):

Content Analysis ◽

Women's Magazines ◽

Print Advertising

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Multinomial-Logit Modeling of Mexican-Americans’ Choice Among International Home-Improvement-Center Retailers

Proceedings of the 1998 Multicultural Marketing Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-17383-2_59 ◽

2015 ◽

pp. 306-306

Author(s):

Mark Peterson ◽

John Wurst

Keyword(s):

Mexican Americans ◽

Multinomial Logit ◽

Home Improvement ◽

Logit Modeling

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Proceedings of the 1998 Multicultural Marketing Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing ScienceLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Springer International Publishing

Organizational Culture and Services Management in Canada, Mexico and the United States: An Empirical Study of Commercial Banking

The Influence of Values on New Product Adoption: A Cross-Cultural Study

Are There any Differences Between the French Versus English-Speaking Sales Managers?

The Influence of Selected Factors on the Perceptions of Small Business Practitioners Regarding Firms of Attorneys

Invariance in Italian and Greek Multidimensional Ethnic Identity: Some Implications For Food Consumption

Advertising Creative Strategies in Asia: A Cross-National Comparison of TV Commercial Expressions Among Thailand, Singapore, United States, and Japan

Seniors Housing and Long-Term Care: The Impact of Ethnicity, Age and Location

Brand Managers and Industrial Service Suppliers in Pharmaceutical and Other Fast Moving Consumer Goods Companies

Bueno, Bonito, Y Barato: A Content Analysis of Print Advertising in Hispanic Women’s Magazines

Multinomial-Logit Modeling of Mexican-Americans’ Choice Among International Home-Improvement-Center Retailers

Proceedings of the 1998 Multicultural Marketing Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Latest Publications