Franchisee-based brand equity: The role of brand relationship quality and brand citizenship behavior
2016 ◽
Vol 52
◽
pp. 163-174
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2017 ◽
Vol 34
(3)
◽
pp. 268-280
◽
2014 ◽
Vol 24
(2)
◽
pp. 184-204
◽
2021 ◽
Vol 11
(14)
◽
Keyword(s):
Keyword(s):
Keyword(s):
2021 ◽
Vol ahead-of-print
(ahead-of-print)
◽
2012 ◽
Vol 6
(45)
◽
pp. 11190-11201
◽
2018 ◽
Vol 55
(8)
◽
pp. 939-955
◽
Keyword(s):