Journal of Brand Management
Latest Publications

TOTAL DOCUMENTS

1397

(FIVE YEARS 116)

H-INDEX

74

(FIVE YEARS 6)

Published By Springer Nature

1479-1803, 1350-231x

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Branded content experience in social media settings: a consumer culture theory perspective

Journal of Brand Management ◽

10.1057/s41262-021-00268-0 ◽

2022 ◽

Author(s):

Muhammad Waqas ◽

Zalfa Laili Hamzah ◽

Noor Akma Mohd Salleh

Keyword(s):

Social Media ◽

Consumer Culture ◽

Culture Theory ◽

Consumer Culture Theory

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Reinventing a brand’s identity: effect of name and logo announcements on the stock price of Indian banks

Journal of Brand Management ◽

10.1057/s41262-021-00266-2 ◽

2022 ◽

Author(s):

Pushpanjali Kaul ◽

Sangeeta Arora

Keyword(s):

Stock Price ◽

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Managerial corporate brand orientation: explication, significance, and antecedents

Journal of Brand Management ◽

10.1057/s41262-021-00265-3 ◽

2021 ◽

Author(s):

John M. T. Balmer

Keyword(s):

Brand Orientation ◽

Corporate Brand

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Brand equity retention after rebranding: a resource-based perspective

Journal of Brand Management ◽

10.1057/s41262-021-00263-5 ◽

2021 ◽

Author(s):

Rian Beise-Zee

Keyword(s):

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Gratifications sought versus gratifications achieved in online brand communities: satisfaction and motives of lurkers and posters

Journal of Brand Management ◽

10.1057/s41262-021-00262-6 ◽

2021 ◽

Author(s):

Caitlin McLaughlin ◽

Kai Haverila ◽

Matti Haverila

Keyword(s):

Brand Communities ◽

Online Brand Communities

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When do consumers prefer AI-enabled customer service? The interaction effect of brand personality and service provision type on brand attitudes and purchase intentions

Journal of Brand Management ◽

10.1057/s41262-021-00261-7 ◽

2021 ◽

Author(s):

Chen Yang ◽

Jing Hu

Keyword(s):

Customer Service ◽

Interaction Effect ◽

Service Provision ◽

Brand Personality ◽

Purchase Intentions ◽

Brand Attitudes

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Impact of customer-based corporate reputation on customer engagement behaviors: customer identification and brand love as mediators and industry type as a moderator

Journal of Brand Management ◽

10.1057/s41262-021-00255-5 ◽

2021 ◽

Author(s):

Laee Choi ◽

MiRan Kim ◽

He-Boong Kwon

Keyword(s):

Corporate Reputation ◽

Customer Engagement ◽

Industry Type ◽

Customer Identification

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Does regional bias matter? Examining the role of regional identification, animosity, and negative emotions as drivers of brand switching: an application in the food and beverage industry

Journal of Brand Management ◽

10.1057/s41262-021-00260-8 ◽

2021 ◽

Author(s):

Dalia Abdelwahab ◽

Sonia San-Martín ◽

Nadia Jiménez

Keyword(s):

Negative Emotions ◽

Regional Bias ◽

Brand Switching ◽

Beverage Industry ◽

Food And Beverage Industry ◽

Food And Beverage

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Motivating gender toward co-creation: a study on hedonic activities, social importance, and personal values

Journal of Brand Management ◽

10.1057/s41262-021-00258-2 ◽

2021 ◽

Author(s):

Eric Kennedy ◽

Francisco Guzmán ◽

Nicholas Ind

Keyword(s):

Personal Values ◽

Social Importance

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Revisiting the effects of inward negative emotions on outward negative emotions, brand loyalty, and negative WOM

Journal of Brand Management ◽

10.1057/s41262-021-00257-3 ◽

2021 ◽

Author(s):

Ramazan Kurtoğlu ◽

Tuğba Özbölük ◽

Pınar Hacıhasanoğlu

Keyword(s):

Brand Loyalty ◽

Negative Emotions

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