Journal of Brand Management
Latest Publications

TOTAL DOCUMENTS

1397
(FIVE YEARS 44)

H-INDEX

74
(FIVE YEARS 0)

Published By Springer Nature

1479-1803, 1350-231x
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Branded content experience in social media settings: a consumer culture theory perspective

2022 ◽  
Author(s):  
Muhammad Waqas ◽  
Zalfa Laili Hamzah ◽  
Noor Akma Mohd Salleh
Keyword(s):  
Social Media ◽  
Consumer Culture ◽  
Culture Theory ◽  
Consumer Culture Theory

Reinventing a brand’s identity: effect of name and logo announcements on the stock price of Indian banks

2022 ◽  
Author(s):  
Pushpanjali Kaul ◽  
Sangeeta Arora
Keyword(s):  
Stock Price ◽  
Indian Banks

Brand equity retention after rebranding: a resource-based perspective

2021 ◽  
Author(s):  
Rian Beise-Zee
Keyword(s):  
Brand Equity

Motivating gender toward co-creation: a study on hedonic activities, social importance, and personal values

2021 ◽  
Author(s):  
Eric Kennedy ◽  
Francisco Guzmán ◽  
Nicholas Ind
Keyword(s):  
Personal Values ◽  
Social Importance

Revisiting the effects of inward negative emotions on outward negative emotions, brand loyalty, and negative WOM

2021 ◽  
Author(s):  
Ramazan Kurtoğlu ◽  
Tuğba Özbölük ◽  
Pınar Hacıhasanoğlu
Keyword(s):  
Brand Loyalty ◽  
Negative Emotions
Load More ...
Sign in / Sign up

Export Citation Format

Share Document