Journal of Brand Management
Latest Publications

TOTAL DOCUMENTS

1397

(FIVE YEARS 78)

H-INDEX

(FIVE YEARS 2)

Published By Springer Nature

1479-1803, 1350-231x

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Branded content experience in social media settings: a consumer culture theory perspective

Journal of Brand Management ◽

10.1057/s41262-021-00268-0 ◽

2022 ◽

Author(s):

Muhammad Waqas ◽

Zalfa Laili Hamzah ◽

Noor Akma Mohd Salleh

Keyword(s):

Social Media ◽

Consumer Culture ◽

Culture Theory ◽

Consumer Culture Theory

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Reinventing a brand’s identity: effect of name and logo announcements on the stock price of Indian banks

Journal of Brand Management ◽

10.1057/s41262-021-00266-2 ◽

2022 ◽

Author(s):

Pushpanjali Kaul ◽

Sangeeta Arora

Keyword(s):

Stock Price ◽

Indian Banks

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Managerial corporate brand orientation: explication, significance, and antecedents

Journal of Brand Management ◽

10.1057/s41262-021-00265-3 ◽

2021 ◽

Author(s):

John M. T. Balmer

Keyword(s):

Brand Orientation ◽

Corporate Brand

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Brand equity retention after rebranding: a resource-based perspective

Journal of Brand Management ◽

10.1057/s41262-021-00263-5 ◽

2021 ◽

Author(s):

Rian Beise-Zee

Keyword(s):

Brand Equity

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Gratifications sought versus gratifications achieved in online brand communities: satisfaction and motives of lurkers and posters

Journal of Brand Management ◽

10.1057/s41262-021-00262-6 ◽

2021 ◽

Author(s):

Caitlin McLaughlin ◽

Kai Haverila ◽

Matti Haverila

Keyword(s):

Brand Communities ◽

Online Brand Communities

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When do consumers prefer AI-enabled customer service? The interaction effect of brand personality and service provision type on brand attitudes and purchase intentions

Journal of Brand Management ◽

10.1057/s41262-021-00261-7 ◽

2021 ◽

Author(s):

Chen Yang ◽

Jing Hu

Keyword(s):

Customer Service ◽

Interaction Effect ◽

Service Provision ◽

Brand Personality ◽

Purchase Intentions ◽

Brand Attitudes

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Impact of customer-based corporate reputation on customer engagement behaviors: customer identification and brand love as mediators and industry type as a moderator

Journal of Brand Management ◽

10.1057/s41262-021-00255-5 ◽

2021 ◽

Author(s):

Laee Choi ◽

MiRan Kim ◽

He-Boong Kwon

Keyword(s):

Corporate Reputation ◽

Customer Engagement ◽

Brand Love ◽

Industry Type ◽

Customer Identification

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Does regional bias matter? Examining the role of regional identification, animosity, and negative emotions as drivers of brand switching: an application in the food and beverage industry

Journal of Brand Management ◽

10.1057/s41262-021-00260-8 ◽

2021 ◽

Author(s):

Dalia Abdelwahab ◽

Sonia San-Martín ◽

Nadia Jiménez

Keyword(s):

Negative Emotions ◽

Regional Bias ◽

Brand Switching ◽

Beverage Industry ◽

Food And Beverage Industry ◽

Food And Beverage

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Motivating gender toward co-creation: a study on hedonic activities, social importance, and personal values

Journal of Brand Management ◽

10.1057/s41262-021-00258-2 ◽

2021 ◽

Author(s):

Eric Kennedy ◽

Francisco Guzmán ◽

Nicholas Ind

Keyword(s):

Personal Values ◽

Social Importance

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Revisiting the effects of inward negative emotions on outward negative emotions, brand loyalty, and negative WOM

Journal of Brand Management ◽

10.1057/s41262-021-00257-3 ◽

2021 ◽

Author(s):

Ramazan Kurtoğlu ◽

Tuğba Özbölük ◽

Pınar Hacıhasanoğlu

Keyword(s):

Brand Loyalty ◽

Negative Emotions

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Journal of Brand ManagementLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Springer Nature

Branded content experience in social media settings: a consumer culture theory perspective

Reinventing a brand’s identity: effect of name and logo announcements on the stock price of Indian banks

Managerial corporate brand orientation: explication, significance, and antecedents

Brand equity retention after rebranding: a resource-based perspective

Gratifications sought versus gratifications achieved in online brand communities: satisfaction and motives of lurkers and posters

When do consumers prefer AI-enabled customer service? The interaction effect of brand personality and service provision type on brand attitudes and purchase intentions

Impact of customer-based corporate reputation on customer engagement behaviors: customer identification and brand love as mediators and industry type as a moderator

Does regional bias matter? Examining the role of regional identification, animosity, and negative emotions as drivers of brand switching: an application in the food and beverage industry

Motivating gender toward co-creation: a study on hedonic activities, social importance, and personal values

Revisiting the effects of inward negative emotions on outward negative emotions, brand loyalty, and negative WOM

Journal of Brand Management
Latest Publications