Branded Content Experience in Social Media: Conceptualization, Scale Development, and Validation
2014 ◽
Vol 28
(2)
◽
pp. 149-165
◽
2016 ◽
Vol 36
◽
pp. 46-59
◽
2017 ◽
Vol 15
(3)
◽
pp. 1335
◽
2018 ◽
Vol 62
(2)
◽
pp. 195-214
◽
2016 ◽
Vol 28
(1)
◽
pp. 63