Journal of Interactive Marketing
Latest Publications

TOTAL DOCUMENTS

746
(FIVE YEARS 81)

H-INDEX

103
(FIVE YEARS 6)

Published By Elsevier

1520-6653, 1094-9968
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Digital Health Experience: A Regulatory Focus Perspective

2021 ◽  
Author(s):  
Genevieve E. O'Connor ◽  
Susan Myrden ◽  
Linda Alkire (née Nasr) ◽  
Kyungwon Lee ◽  
Sören Köcher ◽  
...  
Keyword(s):  
Regulatory Focus ◽  
Digital Health

Using Speech Acts to Elicit Positive Emotions for Complainants on Social Media

2021 ◽  
Vol 55 ◽  
pp. 67-80
Author(s):  
Young Anna Argyris ◽  
Kafui Monu ◽  
Yongsuk Kim ◽  
Yilu Zhou ◽  
Zuhui Wang ◽  
...  
Keyword(s):  
Social Media ◽  
Speech Acts ◽  
Positive Emotions

scholarly journals The Effects of Animistic Thinking, Animistic Cues, and Superstitions on Brand Responses on Social Media

2021 ◽  
Vol 55 ◽  
pp. 104-117
Author(s):  
Malgorzata Karpinska-Krakowiak ◽  
Martin Eisend
Keyword(s):  
Social Media

scholarly journals This Way Up: The Effectiveness of Mobile Vertical Video Marketing

2021 ◽  
Vol 55 ◽  
pp. 1-15
Author(s):  
Lana Mulier ◽  
Hendrik Slabbinck ◽  
Iris Vermeir
Load More ...
Sign in / Sign up

Export Citation Format

Share Document