Self-brand connections: The role of attitude strength and autobiographical memory primes

2008 ◽  
Vol 61 (7) ◽  
pp. 707-714 ◽  
Author(s):  
David J. Moore ◽  
Pamela Miles Homer
2020 ◽  
Vol 142 ◽  
pp. 107457 ◽  
Author(s):  
Angharad N. Williams ◽  
Samuel Ridgeway ◽  
Mark Postans ◽  
Kim S. Graham ◽  
Andrew D. Lawrence ◽  
...  

2016 ◽  
pp. 1054-1076
Author(s):  
Jordan B. Leitner ◽  
Chad E. Forbes

Previous research has demonstrated that people have the goal of self-enhancing, or viewing themselves in an overly positive light. However, only recent research has examined the degree to which the relationship between self-enhancement goals and outcomes are a result of explicit deliberative mechanisms or implicit automatic mechanisms. The current chapter reviews evidence on unconscious goal pursuit, autobiographical memory, social neuroscience, and implicit self-esteem that suggests that implicit mechanisms play a powerful role in producing self-enhancement outcomes. Furthermore, this chapter reviews evidence that these implicit mechanisms are activated by social threats and thus contribute to successful coping. Finally, the authors discuss the implications of implicit self-enhancement mechanisms for targets of stigma, individuals who frequently encounter threats to well-being.


2004 ◽  
Vol 43 (4) ◽  
pp. 365-376 ◽  
Author(s):  
Elizabeth Burnside ◽  
Mike Startup ◽  
Marie Byatt ◽  
Lynn Rollinson ◽  
Jonathan Hill

Sign in / Sign up

Export Citation Format

Share Document