scholarly journals The orchestra of ideas: Using music to enhance the ‘fuzzy front end’ phase of product innovation

2018 ◽  
Vol 85 ◽  
pp. 504-513 ◽  
Author(s):  
Mai Khanh Tran ◽  
Christina Goulding ◽  
Eric Shiu
Keyword(s):  
Product Innovation ◽  
Fuzzy Front End ◽  
Front End

Research on User's Need Acquisition Method of Fuzzy Front End for Technology-Driven

2014 ◽  
Vol 933 ◽  
pp. 835-839
Author(s):  
Xiang Dong Li ◽  
Xiao Rong Hao ◽  
Yu Jie Ma ◽  
Lu Kui Shi
Keyword(s):  
Product Innovation ◽  
Process Model ◽  
Market Analysis ◽  
Hybrid Form ◽  
Fuzzy Front End ◽  
Technology Roadmap ◽  
Front End ◽  
Demand Pull ◽  
User Demand ◽  
Acquisition Method

In order to solve the problem of transforming high-quality idea into users' needs, a process model obtaining user demand for fuzzy front end was proposed, which was applied to product innovation design process of pneumatic butterfly valve. This process model covered the key businesses, such as market analysis of the goal, needs analysis, idea analysis, needs evaluation and needs determination, etc. Needs characteristic of user has been discussed in detail. Three kinds of need patterns of demand pull, technology-driven and hybrid form have been analyzed. Pointed out the hierarchical needs structure, function structure diagram and technology roadmap are the key technologies of acquiring user demand.

MARKET ORIENTATION, TECHNOLOGY ORIENTATION AND PRODUCT INNOVATION SUCCESS: INSIGHTS FROM CoPS

2014 ◽  
Vol 18 (04) ◽  
pp. 1450020 ◽  
Author(s):  
JING LIU ◽  
JINGQIN SU
Keyword(s):  
Market Orientation ◽  
Product Innovation ◽  
Empirical Test ◽  
Single Case ◽  
High Tech ◽  
Fuzzy Front End ◽  
Front End ◽  
Study Results ◽  
Technology Orientation

This study explores how market orientation and technology orientation within fuzzy front end phases affect product innovation success in complex products and systems (CoPS) industry research and development (R&D) organisations. A sequential qualitative–quantitative mixed method was used with a single case study and a questionnaire survey. The case study results show mix effects of market orientation and technology orientation on CoPS innovation success within fuzzy front end phases. The empirical test results show that a market orientation facilitates both low-tech and high-tech CoPS innovation success and offer great benefits to mainstream customers. A technology orientation is beneficial to high-tech CoPS innovation success but has no impact on low-tech CoPS innovation success. The results have significant implications for CoPS firm strategies to facilitate product innovations and achieve competitive advantages.

scholarly journals REASONING IN THE FUZZY FRONT END OF INNOVATION: FRAMING THE PRODUCT DNA

2018 ◽  
Vol 22 (05) ◽  
pp. 1840001
Author(s):  
LOUISE MØLLER HAASE ◽  
LINDA NHU LAURSEN
Keyword(s):  
Decision Making ◽  
Case Studies ◽  
Product Innovation ◽  
Main Product ◽  
Product Concept ◽  
Fuzzy Front End ◽  
Front End ◽  
Main Challenge ◽  
Innovative Products ◽  
Difficult Challenge

Designing a remarkable product innovation is a difficult challenge, which businesses today are continuously striving to tackle. This challenge is particularly present in the fuzzy front end of innovation, where the main product concept, the DNA of the innovation, is determined. A main challenge in the fuzzy front end is the reasoning process: innovation teams are faced with open-ended, ill-defined problems, where they need to make decisions about an unknown future but have only incomplete, ambiguous and contradicting insights available. We study the reasoning of experts, how they frame to make sense of all the insights and create a basis for decision-making in relation to a new project. Based on case studies of five innovative products from various industries, we propose a Product DNA model for understanding the reasoning in the fuzzy front end of innovation. The Product DNA Model explains how experts reason and what direct their reasoning.

scholarly journals A FUZZY FRONT-END PRODUCT DEVELOPMENT FRAMEWORK FOR START-UPS

2021 ◽  
Vol 1 ◽  
pp. 111-120
Author(s):  
Nuno Miguel Martins Pacheco ◽  
Anand Vazhapilli Sureshbabu ◽  
Masaru Charles Nürnberger ◽  
Laura Isabel Durán Noy ◽  
Markus Zimmermann
Keyword(s):  
Two Dimensions ◽  
Fuzzy Front End ◽  
Development Framework ◽  
Front End ◽  
Start Up ◽  
Extended Approach ◽  
Role Based ◽  
Definition Of ◽  
Clear Idea ◽  
Start Ups

AbstractStart-ups tend to form with a central idea that differentiates them from their competitors in the market. It is crucial for them to efficiently transform the idea into a marketable product. Prototyping helps to iteratively achieve a minimum viable product and plays a crucial role by enabling teams to test their ideas with limited resources early on. However, the prototyping process may have wrong focus leading to a suboptimal allocation of resources. Previously, we proposed role-based prototyping for fuzzy front-end development in small teams. It supports (1) resource allocation, (2) the definition of responsibilities, and (3) structuring the development process with milestones. In recent research this was a promising yet incomplete approach. We extend the previous work by refining the prototyping process by adding a prototyping matrix with two dimensions (purpose and lens), a prototyping cycle (plan, execute, test, reflect, assimilate), and a modified Kanban board (Protoban) for planning, managing, and reflecting cycles. This process, named PETRA was tested with a start-up developing an autonomous trash picking robot. The extended approach supported the team significantly in providing a clear idea of what to do at what time.

scholarly journals WHAT IS SUCCESSFUL PROTOTYPING? INSIGHTS FROM NOVICE DESIGNERS’ SELF-EVALUATION OF PROTOTYPING SUCCESS

2021 ◽  
Vol 1 ◽  
pp. 3431-3440
Author(s):  
Camilla Arndt Hansen ◽  
Nuno Miguel Martins Pacheco ◽  
Ali Gürcan Özkil ◽  
Markus Zimmermann
Keyword(s):  
Design Teams ◽  
Fidelity Level ◽  
Design Decisions ◽  
Human Centered Design ◽  
Development Stages ◽  
Self Evaluation ◽  
Fuzzy Front End ◽  
Front End ◽  
Success Criteria ◽  
Novice Designers

AbstractPrototyping is essential for fuzzy front-end product development. The prototyping process answers questions about critical assumptions and supports design decisions, but it is often unstructured and context-dependent. Previously, we showed how to guide novice designers in early development stages with prototyping milestones. Here, we studied the prototyping success perceived by novice design teams. This was done in two steps: (1) teams were asked to assign each prototype to a milestone, a specific purpose, a fidelity level, and a human-centered design lens, and then evaluate the success using a predefined set of criteria. (2) Teams were interviewed about the success of the prototyping process, this time using self-chosen criteria. Results related to (1) show that teams perceived prototyping activities with respect to desirability and problem validation significantly less successful than prototyping activities towards feasibility and solution validation. Results related to (2) show that teams mostly chose success criteria related to how well prototypes supported communication, decision making, learning, and tangibility. This insight may be used to give priorities to further improvement of methods and guidance in these areas.

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