How to design and construct an innovative frugal product? An empirical examination of a frugal new product development process

2020 ◽  
Vol 275 ◽  
pp. 122232
Author(s):  
Alexander Brem ◽  
Christine Wimschneider ◽  
Ana Regina de Aguiar Dutra ◽  
Anelise Leal Vieira Cubas ◽  
Rodney Duarte Ribeiro
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