The US–Canadian blackout in 2003 demonstrated the need for new reliability measures in the field of the power industry. The Edison Electric Institute, the trade organization for the investor-owned utilities that generate about 70 percent of the electricity consumed in the United States, is taking reliability to Congress. The voluntary organization that oversees bulk electrical transmission on the continent—The North American Electricity Reliability Council, or NERC—began to implement measures to address many of the recommendations later detailed in the report, key among them was reformatting and clarifying its reliability standards. A research insists that in order to balance power generation and demand continuously, production by generators must be scheduled and dispatched to meet constantly changing demands, and adjusted continuously.