Disease-specific direct-to-consumer advertising of pharmaceuticals: An examination of endorser type and gender effects on consumers' attitudes and behaviors
2015 ◽
Vol 11
(6)
◽
pp. 891-900
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2007 ◽
Vol 24
(2)
◽
pp. 100-109
◽
Keyword(s):
2014 ◽
Vol 22
(1)
◽
pp. 149-160
◽
Keyword(s):
2019 ◽
Vol 32
(1)
◽
pp. 40-56
Keyword(s):
2018 ◽
Vol 20
(5)
◽
pp. 850-866
◽
2017 ◽
Vol 103
◽
pp. 1-6
◽
Keyword(s):
Keyword(s):