Perception of tap water quality: Assessment of the factors modifying the links between satisfaction and water consumption behavior

Parallel to the increase in public concern about the safety of drinking water globally, the demand for bottled water has increased in almost every country. Although tap water is significantly cheaper than bottled water, consumers concerned about the safety of tap water. They still prefer the bottled water despite several checks implemented in tap water networks. The present paper aims to discuss network water quality in the city of Istanbul, Turkey and to present the findings on a related survey conducted by the authors. The survey was conducted with the participation of 980 individuals living in different districts in Istanbul and the findings were assessed to determine the public perception about tap water quality and bottled water consumption especially after the experienced years of drought and water quality concerns. Findings demonstrated that several individuals never drink tap water and certain individuals do not utilize tap water at all. It was found that only 4% in the surveyed group drink tap water without hesitation. Based on survey findings, the abovementioned group was mainly among the lowest income group in the sample. When purchasing bottled water, several individuals preferred the well-known brands. It was found that the most significant reasons for preferring bottled water were the nice taste of the bottled spring water, which was perceived not to exist in tap water. It was concluded that drinking water treatment facilities and regulations are required to cater the future quality demands. Furthermore, it was determined that adequate inspections and controls on network water are necessary.

Download Full-text

Determinants of bottled and purified water consumption: results based on an OECD survey

Water Policy ◽

10.2166/wp.2011.048 ◽

2011 ◽

Vol 14 (4) ◽

pp. 668-679 ◽

Cited By ~ 23

Author(s):

Nick Johnstone ◽

Ysé Serret

Keyword(s):

Water Quality ◽

Water Consumption ◽

Negative Impact ◽

Positive Impact ◽

Tap Water ◽

Bottled Water ◽

Quality Health ◽

The Face ◽

Tap Water Quality ◽

The Individual

In the face of dissatisfaction with the quality of public water supply, there is significant ‘willingness-to-pay’ for improved services. However, pressuring authorities for public sector investments in water quality services is not the only means at the disposal of households to bring about improvements in drinking water quality. On the one hand, households can invest in purification systems at the level of the individual household. On the other, they can consume bottled water for their drinking needs. Based on a survey of 10,000 households, this paper analyses the determinants of a household's decision to purchase bottled water or invest in a purification system. Negative perceptions of tap water quality (health and taste concerns) affect the decision to purchase bottled water and home purification, with much greater effect on bottled water consumption. The same is true of household income. Household size, the presence of children in the household and length of residence affects the decision to invest in purification, but not bottled water consumption. Concern about solid waste has a negative impact on bottled water consumption, and car ownership has a positive impact.

Download Full-text