AbstractThe most important types of non-collinear magnetic orders that are realized in simple perovskite oxides are outlined in relation to multiferroicity. These orders are classified and rationalized in terms of a mimimal spin Hamiltonian, based on which the notion of spin-driven ferroelectricity is illustrated. These concepts find direct application in reference materials such as BiFeO3, GdFeO3and TbMnO3whose multiferroic properties are briefly reviewed.