The Effect of Schema-Incongruent Information on Impression Formation and Affect

How Socially Relevant Visual Characteristics of Avatars Influence Impression Formation

Journal of Media Psychology Theories Methods and Applications ◽

10.1027/1864-1105/a000005 ◽

2010 ◽

Vol 22 (1) ◽

pp. 37-43 ◽

Cited By ~ 13

Author(s):

David Weibel ◽

Daniel Stricker ◽

Bartholomäus Wissmath ◽

Fred W. Mast

Keyword(s):

Impression Formation ◽

Pupil Size ◽

Conscious Perception ◽

Viewing Angle ◽

Frontal View ◽

Computer Mediated ◽

First Impression ◽

Visual Characteristics ◽

Socially Relevant ◽

Blink Frequency

Like in the real world, the first impression a person leaves in a computer-mediated environment depends on his or her online appearance. The present study manipulates an avatar’s pupil size, eyeblink frequency, and the viewing angle to investigate whether nonverbal visual characteristics are responsible for the impression made. We assessed how participants (N = 56) evaluate these avatars in terms of different attributes. The findings show that avatars with large pupils and slow eye blink frequency are perceived as more sociable and more attractive. Compared to avatars seen in full frontal view or from above, avatars seen from below were rated as most sociable, self-confident, and attractive. Moreover, avatars’ pupil size and eyeblink frequency escape the viewer’s conscious perception but still influence how people evaluate them. The findings have wide-ranging applied implications for avatar design.

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Forming Impressions of Personality

Social Psychology ◽

10.1027/1864-9335/a000179 ◽

2014 ◽

Vol 45 (3) ◽

pp. 153-163 ◽

Cited By ~ 13

Author(s):

Sanne Nauts ◽

Oliver Langner ◽

Inge Huijsmans ◽

Roos Vonk ◽

Daniël H. J. Wigboldus

Keyword(s):

Impression Formation ◽

Context Dependent

Asch’s seminal research on “Forming Impressions of Personality” (1946) has widely been cited as providing evidence for a primacy-of-warmth effect, suggesting that warmth-related judgments have a stronger influence on impressions of personality than competence-related judgments (e.g., Fiske, Cuddy, & Glick, 2007 ; Wojciszke, 2005 ). Because this effect does not fit with Asch’s Gestalt-view on impression formation and does not readily follow from the data presented in his original paper, the goal of the present study was to critically examine and replicate the studies of Asch’s paper that are most relevant to the primacy-of-warmth effect. We found no evidence for a primacy-of-warmth effect. Instead, the role of warmth was highly context-dependent, and competence was at least as important in shaping impressions as warmth.

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