Conditional Automaticity of Goal Priming in Simple Tasks

Nonconscious Activation of Achievement Goals

Swiss Journal of Psychology ◽

10.1024/1421-0185.68.4.193 ◽

2009 ◽

Vol 68 (4) ◽

pp. 193-200 ◽

Cited By ~ 7

Author(s):

Stefan Engeser

Keyword(s):

Achievement Goals ◽

Priming Effect ◽

Achievement Goal ◽

Word Class ◽

Achievement Motive ◽

Goal Priming ◽

Series Of Experiments ◽

Research Questions

In a series of experiments, Bargh, Gollwitzer, Lee-Chai, Barndollar, and Trötschel (2001) documented that achievement goals can be activated outside of awareness and can then operate nonconsciously in order to guide self-regulated behavior effectively. In three experiments (N = 69, N = 71, N = 56), two potential moderators of the achievement goal priming effect were explored. All three experiments showed small but consistent effects of the nonconscious activation of the achievement goal, though word class did not moderate the priming effect. There was no support for the hypothesis that the explicit achievement motive moderates the priming effect. Implications are addressed in the light of other recent studies in this domain and further research questions are outlined.

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Narratives and Goals

Social Psychology ◽

10.1027/1864-9335/a000116 ◽

2013 ◽

Vol 44 (5) ◽

pp. 303-310 ◽

Cited By ~ 4

Author(s):

Simon M. Laham ◽

Yoshihisa Kashima

Keyword(s):

High Achievement ◽

Central Feature ◽

Behavioral Task ◽

Methodological Issues ◽

Goal Priming ◽

Behavioral Assimilation ◽

Construct Accessibility

Goals are a central feature of narratives, and, thus, narratives may be particularly potent means of goal priming. Two studies examined two features of goal priming (postdelay behavioral assimilation and postfulfillment accessibility) that have been theorized to distinguish goal from semantic construct priming. Across the studies, participants were primed with high achievement, either in a narrative or nonnarrative context and then completed either a behavioral task, followed by a measure of construct accessibility, or a behavioral task after a delay. Indicative of goal priming, narrative-primed participants showed greater postdelay behavioral assimilation and less postfulfillment accessibility than those exposed to the nonnarrative prime. The implications of goal priming from narratives are discussed in relation to both theoretical and methodological issues.

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Do retail store brands satiate or strengthen consumer goals? Examining the influence of goal priming and exposure to retail store brands on consumer preference

PsycEXTRA Dataset ◽

10.1037/e620972012-056 ◽

2011 ◽

Author(s):

Darlene Walsh

Keyword(s):

Consumer Preference ◽

Retail Store ◽

Store Brands ◽

Goal Priming ◽

Consumer Goals

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Health goal priming decreases high-calorie food consumption

Acta Psychologica Sinica ◽

10.3724/sp.j.1041.2018.00840 ◽

2018 ◽

Vol 50 (8) ◽

pp. 840

Keyword(s):

Food Consumption ◽

Health Goal ◽

Goal Priming ◽

High Calorie

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Addressing Goal Conflict - the Effects of Conscious and Nonconscious Goal Priming on Performance in Multidimensional Tasks

SSRN Electronic Journal ◽

10.2139/ssrn.3234092 ◽

2018 ◽

Author(s):

Joanna Andrejkow ◽

Leslie Berger ◽

Lan Guo

Keyword(s):

Goal Conflict ◽

Goal Priming

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EXPRESS: Sustainable by Design: Choice Architecture and the Carbon Footprint of Grocery Shopping

Journal of Public Policy & Marketing ◽

10.1177/07439156211008898 ◽

2021 ◽

pp. 074391562110088

Author(s):

Luca Panzone ◽

Alistair Ulph ◽

Denis Hilton ◽

Ilse Gortemaker ◽

Ibrahim Tajudeen

Keyword(s):

Carbon Footprint ◽

Carbon Tax ◽

Food Products ◽

Grocery Shopping ◽

Choice Architecture ◽

Low Carbon ◽

Policy Objective ◽

Carbon Footprints ◽

Design Choice ◽

Goal Priming

The increase in global temperatures requires substantial reductions in the greenhouse emissions from consumer choices. We use an experimental incentive-compatible online supermarket to analyse the effect of a carbon-based choice architecture, which presents commodities to customers in high, medium and low carbon footprint groups, in reducing the carbon footprints of grocery baskets. We relate this choice architecture to two other policy interventions: a bonus-malus carbon tax on all grocery products; and moral goal priming, using an online banner noting the moral importance of reducing one’s carbon footprint. Participants shopped from their home in an online store containing 612 existing food products and 39 existing non-food products for which we had data on carbon footprint, over three successive weeks, with the interventions occurring in the second and third weeks. Choice architecture reduced carbon footprint significantly in the third week by reducing the proportion of choices made in the high-carbon aisle. The carbon tax reduced carbon footprint in both weeks, primarily by reducing overall spend. The goal priming banner led to a small reduction in carbon footprint in the second week only. Thus, the design of the marketplace plays an important role in achieving the policy objective of reducing greenhouse gas emissions.

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