Do retail store brands satiate or strengthen consumer goals? Examining the influence of goal priming and exposure to retail store brands on consumer preference

2011 ◽  
Author(s):  
Darlene Walsh
Keyword(s):  
Consumer Preference ◽  
Retail Store ◽  
Store Brands ◽  
Goal Priming ◽  
Consumer Goals

scholarly journals Utilisation of payment instruments at a retail chain in Gauteng

2015 ◽  
Vol 15 (1) ◽  
Author(s):  
Adriaan M. Bester ◽  
Seugnet Bronkhorst
Keyword(s):  
Consumer Preference ◽  
Retail Store ◽  
Payment Method ◽  
Chi Square ◽  
Point Of Sale ◽  
Retail Chain ◽  
Payment Instruments ◽  
Chi Square Test ◽  
Method Of Payment ◽  
The Difference

Purpose: The purpose of this research was to determine the influence of race and income on the preferred payment instrument at pay points in a retail store in Pretoria Gauteng.Problem investigated: The method of payment, as well as the way these payment methods have been utilised, has evolved throughout history. Cash has stayed at the top of the payment instrument deck as a payment choice for the past 10 decades. With the expansion of technology payment instruments evolved to facilitate exchange between merchant and consumer. The preferred method of payment at a retail store in Gauteng, indicating whether consumers prefer cash payments or the use of cards was investigated. Further to this the difference in payment method between the different races and income groups was identified.Methodology: A quantitative survey research method was used. The statistical analysis entailed correlations using the Cramer’s V to test the dependency between two variables and the degree of dependency of variables, after which the Chi-Square test was also applied.Value of the research: The indication of consumer preference of payment method will have implications on which possibilities are available at the point of sale. Cash is no longer the only possible payment instrument; cards, debit and credit, are as easily used by consumers. Both banks and merchants will find this information important, since they need to make provision for different payment options. The results further distinguished consumer behaviour amongst different race groups and income groups.Conclusion: The research confirmed the previous findings in other countries that consumers have preconceived ideas on which payment instrument they would utilise at point of sale(POS.)

scholarly journals A Comparative Study of Factors Influencing Purchasing Decisions at D-Mart and Metro in Vijayawada City.

2018 ◽  
Vol 7 (4.10) ◽  
pp. 221
Author(s):  
D. Satish Kumar ◽  
P. Bindu ◽  
D. S. Rao ◽  
S. Anusha ◽  
J. Srinivas
Keyword(s):  
Large Scale ◽  
Consumer Preference ◽  
Retail Store ◽  
Retail Stores ◽  
Focal Points ◽  
Purchasing Decisions ◽  
Income Groups ◽  
Factors Influencing ◽  
Significant Difference ◽  
Urban India

Corporate retail stores are today the focal points for purchasing decisions of middle and high-income groups in urban India. However, each corporate retail store has its own model of retailing. Storing different varieties of products at same locality, location advantage, self-servicing outlets, window shopping, large scale discount, specialty stores are some of the models retailing stores have adopted. But all these retail models are not being   popular among the consumers. Consumer’s preferences and choices are varying across different retail models. In this context the present study wants to explore significant difference among corporate retail stores in Vijayawada in consumer preference and choices.  

scholarly journals A Descriptive Study of Customer’s Opinions on Factors Influencing Purchasing Decisions in Corporate Retail Stores in a City of Vijayawada.

2018 ◽  
Vol 7 (4.10) ◽  
pp. 1029
Author(s):  
S. Anusha ◽  
D. Satish Kumar ◽  
P. Bindu ◽  
D. S. Rao ◽  
H. Niranjan
Keyword(s):  
Large Scale ◽  
Consumer Preference ◽  
Descriptive Study ◽  
Retail Store ◽  
Retail Stores ◽  
Focal Points ◽  
Purchasing Decisions ◽  
Income Groups ◽  
Factors Influencing ◽  
Significant Difference

Corporate retail stores are today the focal points for purchasing decisions of middle and high-income groups in urban India. However, each corporate retail store has its own model of retailing. Storing different varieties of products at same locality, location advantage, self-servicing outlets, window shopping, large scale discount, specialty stores are some of the models retailing stores adopted, but all these retail models are not being   popular among the consumers. Consumer’s preferences and choices are varying across different retail models. In this context the present study wants to explore significant difference among corporate retail stores in Vijayawada in consumer preference and choices.   

scholarly journals Understanding the Role of Consumer Factors and Store Factors in Private Label Purchase

2016 ◽  
Vol 11 (7) ◽  
pp. 223
Author(s):  
Jayakrishnan S. ◽  
Rekha D. Chikhalkar ◽  
Ranjan Chaudhuri
Keyword(s):  
Structural Equation ◽  
Consumer Preference ◽  
Private Label ◽  
Retail Sector ◽  
Store Brand ◽  
Store Brands ◽  
Private Labels ◽  
Shelf Space ◽  
Food Category

<strong>Purpose: </strong>Indian retail sector is witnessing a steady growth of private labels or store brands in food category. The study primarily looks into understanding the consumer preference for private labels or store brands in food category and the role of consumer and store factors in store brand purchase in this category. Consumer responses are collected from the city of Trivandrum (India) using structured questionnaire. Five point Likert scale is used to measure the factors. Responses are collected from consumers at organized retail outlets and households. Structural equation model is used to understand the role of consumer and store factors in private label purchase.<strong> </strong>Factors like perceived quality, product familiarity, shelf space allocation and private label quality belief are found to have a significant role in determining the private label purchase in food category. n relationship among regions is very important. Finally, some policies about fiscal exnpenditure and economic development are proposed.

Customer Portfolio Analysis among Competing Retail Store Brands

Brand Choice ◽  
2005 ◽  
pp. 40-64
Author(s):  
Randolph J. Trappey ◽  
Arch G. Woodside
Keyword(s):  
Retail Store ◽  
Portfolio Analysis ◽  
Store Brands

Nonconscious Activation of Achievement Goals

2009 ◽  
Vol 68 (4) ◽  
pp. 193-200 ◽  
Author(s):  
Stefan Engeser
Keyword(s):  
Achievement Goals ◽  
Priming Effect ◽  
Achievement Goal ◽  
Word Class ◽  
Achievement Motive ◽  
Goal Priming ◽  
Series Of Experiments ◽  
Research Questions

In a series of experiments, Bargh, Gollwitzer, Lee-Chai, Barndollar, and Trötschel (2001) documented that achievement goals can be activated outside of awareness and can then operate nonconsciously in order to guide self-regulated behavior effectively. In three experiments (N = 69, N = 71, N = 56), two potential moderators of the achievement goal priming effect were explored. All three experiments showed small but consistent effects of the nonconscious activation of the achievement goal, though word class did not moderate the priming effect. There was no support for the hypothesis that the explicit achievement motive moderates the priming effect. Implications are addressed in the light of other recent studies in this domain and further research questions are outlined.

Narratives and Goals

2013 ◽  
Vol 44 (5) ◽  
pp. 303-310 ◽  
Author(s):  
Simon M. Laham ◽  
Yoshihisa Kashima
Keyword(s):  
High Achievement ◽  
Central Feature ◽  
Behavioral Task ◽  
Methodological Issues ◽  
Goal Priming ◽  
Behavioral Assimilation ◽  
Construct Accessibility

Goals are a central feature of narratives, and, thus, narratives may be particularly potent means of goal priming. Two studies examined two features of goal priming (postdelay behavioral assimilation and postfulfillment accessibility) that have been theorized to distinguish goal from semantic construct priming. Across the studies, participants were primed with high achievement, either in a narrative or nonnarrative context and then completed either a behavioral task, followed by a measure of construct accessibility, or a behavioral task after a delay. Indicative of goal priming, narrative-primed participants showed greater postdelay behavioral assimilation and less postfulfillment accessibility than those exposed to the nonnarrative prime. The implications of goal priming from narratives are discussed in relation to both theoretical and methodological issues.

Conditional Automaticity of Goal Priming in Simple Tasks

2008 ◽  
Author(s):  
Gordon D. Logan ◽  
Frederick Verbruggen
Keyword(s):  
Goal Priming
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