Brand loyalty explained by concept recall: recognizing the significance of the brand concept compared to features

Journal of Marketing Analytics ◽

10.1057/s41270-021-00115-w ◽

2021 ◽

Author(s):

Takumi Kato

Keyword(s):

Brand Loyalty ◽

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Intergenerational brand loyalty transfer: Is product knowledge a missing link?

PsycEXTRA Dataset ◽

10.1037/e528422008-001 ◽

2008 ◽

Author(s):

Yu-Shan Chen ◽

Lien-Ti Bei

Keyword(s):

Brand Loyalty ◽

Product Knowledge ◽

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Construct validation study of brand loyalty

PsycEXTRA Dataset ◽

10.1037/e611322012-088 ◽

1971 ◽

Author(s):

Jerry C. Olson ◽

Jacob Jacoby

Keyword(s):

Validation Study ◽

Brand Loyalty ◽

Construct Validation

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Brand Loyalty Scale

PsycTESTS Dataset ◽

10.1037/t11015-000 ◽

2001 ◽

Author(s):

Arjun Chaudhuri ◽

Morris B. Holbrook

Keyword(s):

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THE EXPLORATION OF THE RELATIONSHIP AMONG BRAND EXPERIENCE, CONSUMER SATISFACTION AND BRAND LOYALTY- WITH VIRTUAL EXPERIENCE AND THE VIRTUAL COMMUNITY AS THE INTERVENING VARIABLES

10.15444/gmc2014.02.06.02 ◽

2014 ◽

Author(s):

Chan Hsiao ◽

◽

Yi-Hsuan Lee ◽

Yu-Chih Chen

Keyword(s):

Brand Loyalty ◽

Consumer Satisfaction ◽

Virtual Community ◽

Brand Experience ◽

Virtual Experience ◽

The Relationship ◽

Intervening Variables

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B2B ONLINE BRAND COMMUNICATION AND BRAND LOYALTY

10.15444/gmc2016.10.03.01 ◽

2016 ◽

Author(s):

Wolfgang Fritz ◽

Benjamin Wille-Baumkauff

Keyword(s):

Brand Loyalty ◽

Brand Communication

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INVESTIGATING THE DEVELOPMENT OF BRAND LOYALTY IN BRAND COMMUNITIES FROM A POSITIVE PSYCHOLOGY PERSPECTIVE

10.15444/gmc2016.10.02.03 ◽

2016 ◽

Author(s):

Chia-Wu Lin ◽

Kai-Yu Wang ◽

Shu-Hao Chang ◽

Jin-An Lin

Keyword(s):

Positive Psychology ◽

Brand Loyalty ◽

Brand Communities ◽

Psychology Perspective

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THE RESEARCH OF ENTERPRISES WE MEDIA MARKETING’S INFLUENCE ON BRAND LOYALTY

Global Fashion Management Conference ◽

10.15444/gmc2018.07.03.03 ◽

2018 ◽

Vol 2018 ◽

pp. 743-745

Author(s):

Yixin Li ◽

Keyword(s):

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The Effects of Quality Factors of Airline’s Mobile Application on the Perceived Value and Brand Loyalty

Journal of Korea Service Management Society ◽

10.15706/jksms.2019.20.2.015 ◽

2019 ◽

Vol 20 (2) ◽

pp. 321-345 ◽

Author(s):

Ji Youn Kim ◽

So Ra Min ◽

Jeongil Choi

Keyword(s):

Brand Loyalty ◽

Mobile Application ◽

Perceived Value ◽

Quality Factors

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Brand Concept Trends in Global Market

Jeju National University Tourism, Business, and Economic Research Institute ◽

10.24907/jtir.2017.05.37.2.5 ◽

2017 ◽

Vol 37 (2) ◽

pp. 5-12

Author(s):

Joo-Eon Jeon

Keyword(s):

Global Market ◽

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The Effect of Brand Value on Brand Prestige and Brand Loyalty from The Perception of In-bound Chinese Tourists to Korea’s 5-Star Hotels : Including Brand Prestige’s Mediating Role

Korean Journal of Hospitality & Tourism ◽

10.24992/kjht.2017.02.26.02.79. ◽

2017 ◽

Vol 26 (2) ◽

pp. 79-98

Author(s):

Jung-woo Lim ◽

Sung-hawe Hwang

Keyword(s):

Brand Loyalty ◽

Brand Value ◽

Mediating Role ◽

Chinese Tourists ◽

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