Nonparametric Path Analysis on Consumer Satisfaction and Consumer Engagement in PT Pertamina

The purpose of this research is to apply nonparametric path analysis on consumer satisfaction and consumer engagement of PT Pertamina. The results of the analysis are expected to be able to provide an estimate of the function in determining consumer satisfaction and consumer engagement of PT Pertamina. This study uses primary data involving five variables, namely Digitalization (X1), Consumer Needs (X2), Consumer Service (X3), Consumer Satisfaction (Y1), Consumer Engagement (Y3). Variable measurement technique is done by calculating the average score on the items. Sampling in this study used a purposive sampling technique with the respondent's criteria being company leaders. The result of this research is the estimation of nonparametric Path function using MARS approach on various interactions. The best estimate of the function of obedient behavior in paying credit is when it involves 3 variables, namely the digitization variable (X1), Consumer Needs (X2), Consumer Service (X3) with a value ofgeneralized cross-validation The smallest (GCV) obtained is 0.2833. The originality of this research is that the variables used are the results of DNA analysis (Discourse Network Analysis), where the analysis extracts information from cyberspace which is then formed as the main issue and becomes a variable. In addition, there is no previous research that examines nonparametric path analysis on PT Pertamina's consumer satisfaction and engagement.The purpose of this research is to apply nonparametric path analysis on consumer satisfaction and consumer engagement of PT Pertamina. The results of the analysis are expected to be able to provide an estimate of the function in determining consumer satisfaction and consumer engagement of PT Pertamina. This study uses primary data involving five variables, namely Digitalization (X1), Consumer Needs (X2), Consumer Service (X3), Consumer Satisfaction (Y1), Consumer Engagement (Y3). Variable measurement technique is done by calculating the average score on the items. Sampling in this study used a purposive sampling technique with the respondent's criteria being company leaders. The result of this research is the estimation of nonparametric Path function using MARS approach on various interactions. The best estimate of the function of obedient behavior in paying credit is when it involves 3 variables, namely the digitization variable (X1), Consumer Needs (X2), Consumer Service (X3) with a value ofgeneralized cross-validation The smallest (GCV) obtained is 0.2833. The originality of this research is that the variables used are the results of DNA analysis (Discourse Network Analysis), where the analysis extracts information from cyberspace which is then formed as the main issue and becomes a variable. In addition, there is no previous research that examines nonparametric path analysis on PT Pertamina's consumer satisfaction and engagement.

Product Features and Customers Satisfaction of Patanjali Product: Evidence From Kathmandu, Nepal

The objectives of this study are to identify the features of Patanjali products and it focuses to identify the satisfaction level and purchasing decision of consumer by the features of Patanjali products. In this research, convenient sampling technique were used to get the sample, correlation and regression were used in order to get the result. Descriptive statistics is used to explain the respondents’ perception towards the features of Patanjali product. In this study, the data was collected through questionnaire from 300 respondents. This research used SPSS - 23 for analysis. This study has been done on four attributes or determinants of Patanjali product, they are price, quality, availability and healthy (organic) of product. The result of this study indicates that there is positive relationship between the features of Patanjali product and satisfaction. It can be said that the independents variables have effect on consumer satisfaction of Patanjali products. The producer and marketing managers are recommended to focus on the product features in order to obtain loyal satisfied customers.

Taguchi Philosophy of Engineering Quality

Most technology development engineers use traditional reliability engineering methods to calibrate the objective functions of their new systems to meet various marketing requirements. Quality is related to products and services to customer satisfaction. Cost reduction and quality improvement is vital to business. Therefore it is no surprise that both consumers and management are so obsessed with the term quality that a separate branch of quality engineering has been developed. Quite a few glorified terminologies have cropped up such as total quality management (TQM), Quality Function Development (QFD), ISO9000, Continuous quality improvement or KAIZEN, and more popularly six sigma design. These are management-oriented and rather incomprehensible to an average engineer. In contrast, Taguchi methods are easier to comprehend and adopt. They are also based on some common sense ideas. The management's interest was evoked owing to the claimed economic consequences of Taguchi methods of reduced cost with improved quality and consequent consumer satisfaction.

Consumer's transition to online clothing buying during the COVID-19 pandemic: exploration through protection motivation theory and consumer well-being

PurposeBy drawing on protection motivation theory, this study explores consumers' motivation to engage in adaptive behaviour envisioned through a transition from offline to online clothing purchasing during the COVID-19 pandemic. Additionally, this paper explores the conditioning effects of consumer resilience and satisfaction with retailers' assistive intent through the consumer well-being framework.Design/methodology/approachA total of 363 useable surveys were obtained from Croatian consumers. Data were analysed with confirmatory factor analysis and structural equation modelling.FindingsCoping appraisal positively impacts adaptive behaviour by increasing online clothing purchase intention, while threat appraisal has no direct effect on adaptive behaviour. The relationship between threat appraisal and adaptive behaviour is negatively moderated by consumer resilience and satisfaction with the retailer's assistive intent.Research limitations/implicationsLimitations include the convenience sampling method and data collection at one point as well as the focus on consumers from one country.Practical implicationsThis study provides a blueprint for designing marketing actions that retail managers should consider to respond to a crisis effectively while maintaining satisfactory buying experiences during health crises and other challenging events.Originality/valueGiven the unique research context, i.e. the COVID-19 pandemic, this study is one of the few and the first in Croatia to unfold the importance of protection motivation theory in providing a greater understanding of consumer's adaptive behaviour (transition from offline to online) in online clothing retail channels during the period of the global health-related crisis. Benefits from understanding consumers' coping and threat appraisal mechanisms while addressing their buying needs in adverse circumstances are revealed. In addition, the theoretical implications regarding the conditional effects of consumer resilience and consumer satisfaction with retailers' assistive intent during a pandemic are also provided.

Pilot Study to Reduce Added Salt on a University Canteen through the Use of an Innovative Dosage Equipment

Background: This study aims to demonstrate the practical application of an innovative easy-to-use equipment to dosage cooking salt, and evaluate the effectiveness in reducing 30% of the added salt in meals and the impact on consumer’s satisfaction and food waste. Methods: Two canteens from one public university where randomized in one control arm and one intervention arm. The first step was to evaluate the salt added to food through atomic emission spectrophotometry in both canteens, and the second step was to perform gradual reductions of up to 30% of cooking salt in the intervention canteen using the Salt Control-C (SC-C) equipment. Consumer acceptability was assessed through satisfaction questionnaires and food waste was evaluated by weighing. Results: The intervention canteen achieved to a reduction of more than 30% of added salt in soup (−34.3% per 100 g), fish dish (−41.1% per 100 g) and meat dish (−48.0% per 100 g), except for the vegetarian dish (6.1% per 100 g). There was no decrease in consumer satisfaction, with a significant satisfaction increase of 15.7% (p = 0.044) regarding the flavor of the main dish. Also, no significant differences were found in food waste. Conclusions: SC-C seems to be effective in reducing 30% of added salt levels in canteen meals, and may be a good strategy to control and reach adequate levels of added salt in meals served outside-the-home, promoting benefits to the individual’s health.

The Influence Of Display Producton Towards Consumer Satisfaction At Togamas Supratman Bandung

The purpose of this research is to determine the effect of display production to consumer satisfaction at Togamas Supratman Bandung. The research method used descriptive analysis method. Data collection techniques used library research and field research in the form of non-participant observation, structured interviews, and distributing questionnaires to 60 respondents. For data analysis used validity test, reliability test, hypothesis testing, correlation coefficient X on Y, significant test, simple linear regression, coefficient of determination. The obstacles faced at Togamas Bandung are the lack of space and making it difficult to arrange displays, product especially interior displays which are used to organize various types of products in one display with large quantities and the lack of employee attention regarding product in inputting or scanning product. While the efforts made at Togamas Supratman Bandung, namely by reducing the number of displays, returning to distributors, checking scanned of products.

Combinatorial Design of the MAUT and PAMSSEM II Methods for Multiple Attributes Group Decision Making with Probabilistic Linguistic Information

This paper considers the application of probabilistic linguistic term sets (PLTS) in multiple-attribute group decision-making (MAGDM) when the weights can’t be determined. First, as an improvement of the PROMETHEE method, the PAMSSEM method can not only handle missing evaluations, but also proposes a rejection threshold to calculate the overall consistency of the plan, so as to rank the plan more reasonably. At the same time, the MAUT uses the marginal utility function to reallocate the attribute values of the alternatives in the interval , and then calculate the total utility to sort them. Because the utility function is beneficial in expressing consumer satisfaction, we combine the MAUT method and PAMSSEM II method and apply it to solve decision-making problems under probabilistic linguistic environment. Secondly the coefficient of variation method, entropy method and analytic hierarchy process are used to calculate the weights in a combination. In the process of data processing, we use the transfer function to convert the PLTS into the hesitant probabilistic fuzzy set (HPFS) for calculation. Finally, the PL-MAUT-PAMSSEM II method, PROMRTHE method, TOPSIS method and ARAS method are compared with each other.

The Importance of Online Reputation Management in Four- and Five-Star Hotes

In recent years, online reputation management has become increasingly crucial in the hotel industry, as online reviews have become one of the most critical factors in choosing accommodation. Consequently, hotels have adapted themselves to this new reality and define strategies focused on online reputation management, whose primary goal is to monitor and correct unwanted situations verified on the internet. Regarding its importance, several investigations about online reputation management have been made, but mostly about their impact on consumer satisfaction and decision-making. This investigation shows that hotels in Lisbon adopt adequate strategies in both four and five-star hotels, and their classification (star rating) did not influence the strategies chosen by them. Additionally, hotels with the same classification have similar strategies, in contrast to some investigations in the literature. Finally, the method of data collection chosen for the current investigation was the online survey, since it allows the collection of a significant volume of data in a short period.

Field Bio-efficacy and Residue Dynamics of the Fungicide Polyoxin D Zinc Salt 5% SC in Grape (Vitis vinifera)

The field experiments were carried out to evaluate the bio-efficacy and residue dynamics of Polyoxin D Zinc salt 5% SC in grape during 2014–2015 and 2015–2016 at ICAR-National Research Centre for Grapes, Pune. Polyoxin D Zinc salt 5% SC @ 600 ml ha-1 gave the best control of the disease, both in the leaves and bunches with a percent disease control of 56.4 and 75.7 respectively, as compared to untreated control. The percent disease control of the test fungicide Polyoxin D Zinc salt 5% SC @ 600 ml ha-1 was superior to all the triazoles viz. Flusilazole 40 EC, Hexaconazole 5 EC and Myclobutanil 10 WP, used in the study. The yield data reflected a similar trend wherein the maximum percent increase in yield was observed in case of Polyoxin D Zinc salt 5% SC @ 600 ml ha-1 i.e. 57.47 as compared to untreated control. However, all the triazoles manifested a higher percent increase in yield as compared to the lowest dose of the test fungicide i.e. 200 ml ha-1. For the detection and quantification of polyoxin D residue in grape, we have developed an efficient and effective analytical method, using liquid chromatography-tandem mass spectrometry (LC-MS/MS), in field treated samples. The residue data had excellent fit to 1st+1st order models giving r2 value of >0.99 with a half-life (t1/2) 8.0 days for recommended dose and 14.5 days for double dose. These findings are useful for effective disease management in grape crop amalgamated with food safety and consumer satisfaction.