An optimal advertising media selection model for promotion of multiproducts in segmented market

2012 ◽  
Vol 15 (1) ◽  
pp. 61-80
Author(s):  
P. C. Jha ◽  
Remica Aggarwal ◽  
Anshu Gupta ◽  
Sugandha Aggarwal
Keyword(s):  
Selection Model ◽  
Media Selection ◽  
Optimal Advertising ◽  
Segmented Market

An Optimal Media Selection Model for a Company in Ghana

2018 ◽  
Vol 28 (6) ◽  
pp. 1-13
Author(s):  
Joseph Ackora-Prah ◽  
Richard Owusu ◽  
Kassim Haabilla
Keyword(s):  
Selection Model ◽  
Media Selection ◽  
A Company

A hybrid advertising media selection model using AHP and fuzzy-based GA decision making

2016 ◽  
Vol 29 (4) ◽  
pp. 1153-1167 ◽  
Author(s):  
Hooshang Tadrisi Javan ◽  
Amir Khanlari ◽  
Omid Motamedi ◽  
Hadi Mokhtari
Keyword(s):  
Decision Making ◽  
Selection Model ◽  
Media Selection

Optimal advertising control policy for a new product in segmented market

OPSEARCH ◽  
2009 ◽  
Vol 46 (2) ◽  
pp. 225-237 ◽  
Author(s):  
P. C. Jha ◽  
Kuldeep Chaudhary ◽  
P. K. Kapur
Keyword(s):  
Control Policy ◽  
New Product ◽  
Optimal Advertising ◽  
Segmented Market

scholarly journals Sustainable Advertising based Optimal Media Selection for Segmented Market

2019 ◽  
Vol 178 (30) ◽  
pp. 36-40
Author(s):  
P. C. ◽  
Remica Aggarwal ◽  
S. P. ◽  
P. K.
Keyword(s):  
Media Selection ◽  
Segmented Market ◽  
Selection For

Automated Instructional Media Selection (AIMS).

1983 ◽  
Author(s):  
H. D. Kribs ◽  
A. C. Simpson ◽  
L. J. Mark
Keyword(s):  
Media Selection ◽  
Instructional Media
Sign in / Sign up

Export Citation Format

Share Document