International Journal of Advertising
Latest Publications

TOTAL DOCUMENTS

1869

(FIVE YEARS 136)

H-INDEX

63

(FIVE YEARS 3)

Published By Informa Uk (Taylor & Francis)

0265-0487, 0265-0487

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Female power portrayals in advertising

International Journal of Advertising ◽

10.1080/02650487.2021.1998878 ◽

2021 ◽

pp. 1-28

Author(s):

Melika Kordrostami ◽

Russell N. Laczniak

Keyword(s):

Female Power

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The mechanism of social media marketing: influencer characteristics, consumer empathy, immersion, and sponsorship disclosure

International Journal of Advertising ◽

10.1080/02650487.2021.1991107 ◽

2021 ◽

pp. 1-29

Author(s):

Nayoung Jung ◽

Subin Im

Keyword(s):

Social Media ◽

Social Media Marketing

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Inspire me, please! The effect of calls to action and visual executions on customer inspiration in Instagram communications

International Journal of Advertising ◽

10.1080/02650487.2021.2014702 ◽

2021 ◽

pp. 1-26

Author(s):

Itziar Oltra ◽

Carmen Camarero ◽

Rebeca San José Cabezudo

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Differential effects of online review characteristics on innovators and imitators in new product adoption

International Journal of Advertising ◽

10.1080/02650487.2021.2017135 ◽

2021 ◽

pp. 1-20

Author(s):

Qiuli Su ◽

Jianan Wu

Keyword(s):

New Product ◽

Online Review ◽

Product Adoption ◽

New Product Adoption ◽

Differential Effects

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When endorsers behave badly: consumer self-expression and negative meaning transfer

International Journal of Advertising ◽

10.1080/02650487.2021.2016267 ◽

2021 ◽

pp. 1-25

Author(s):

Jovica Breberina ◽

Paurav Shukla ◽

Veronica Rosendo-Rios

Keyword(s):

Meaning Transfer

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Smiling AI agents: How anthropomorphism and broad smiles increase charitable giving

International Journal of Advertising ◽

10.1080/02650487.2021.2011654 ◽

2021 ◽

pp. 1-18

Author(s):

Tae Hyun Baek ◽

Marat Bakpayev ◽

Sukki Yoon ◽

Seeun Kim

Keyword(s):

Charitable Giving

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Enduring consumer beliefs about advertising and mass media: implications for publicity and its impact

International Journal of Advertising ◽

10.1080/02650487.2021.2011653 ◽

2021 ◽

pp. 1-25

Author(s):

Debra Jones Ringold

Keyword(s):

Mass Media ◽

Consumer Beliefs

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Engaging allies for better or worse: investigating the relationship between multiple-brand alliances and persuasion knowledge

International Journal of Advertising ◽

10.1080/02650487.2021.2003668 ◽

2021 ◽

pp. 1-32

Author(s):

Daniil Muravskii ◽

Maria Smirnova ◽

Snezhana Muravskaia

Keyword(s):

Persuasion Knowledge ◽

Brand Alliances ◽

The Relationship

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Sustainable fashion social media influencers and content creation calibration

International Journal of Advertising ◽

10.1080/02650487.2021.2000125 ◽

2021 ◽

pp. 1-28

Author(s):

Jenna Jacobson ◽

Brooke Harrison

Keyword(s):

Social Media ◽

Content Creation ◽

Sustainable Fashion

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Gender effects in influencer marketing: an experimental study on the efficacy of endorsements by same- vs. other-gender social media influencers on Instagram

International Journal of Advertising ◽

10.1080/02650487.2021.1997455 ◽

2021 ◽

pp. 1-22

Author(s):

Liselot Hudders ◽

Steffi De Jans

Keyword(s):

Social Media ◽

Experimental Study ◽

Gender Effects

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