International Journal of Advertising
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1869
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Published By Informa Uk (Taylor & Francis)

0265-0487, 0265-0487
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

scholarly journals Female power portrayals in advertising

2021 ◽  
pp. 1-28
Author(s):  
Melika Kordrostami ◽  
Russell N. Laczniak
Keyword(s):  
Female Power

Inspire me, please! The effect of calls to action and visual executions on customer inspiration in Instagram communications

2021 ◽  
pp. 1-26
Author(s):  
Itziar Oltra ◽  
Carmen Camarero ◽  
Rebeca San José Cabezudo

scholarly journals When endorsers behave badly: consumer self-expression and negative meaning transfer

2021 ◽  
pp. 1-25
Author(s):  
Jovica Breberina ◽  
Paurav Shukla ◽  
Veronica Rosendo-Rios
Keyword(s):  
Meaning Transfer

Smiling AI agents: How anthropomorphism and broad smiles increase charitable giving

2021 ◽  
pp. 1-18
Author(s):  
Tae Hyun Baek ◽  
Marat Bakpayev ◽  
Sukki Yoon ◽  
Seeun Kim
Keyword(s):  
Charitable Giving

Engaging allies for better or worse: investigating the relationship between multiple-brand alliances and persuasion knowledge

2021 ◽  
pp. 1-32
Author(s):  
Daniil Muravskii ◽  
Maria Smirnova ◽  
Snezhana Muravskaia
Keyword(s):  
Persuasion Knowledge ◽  
Brand Alliances ◽  
The Relationship

Sustainable fashion social media influencers and content creation calibration

2021 ◽  
pp. 1-28
Author(s):  
Jenna Jacobson ◽  
Brooke Harrison
Keyword(s):  
Social Media ◽  
Content Creation ◽  
Sustainable Fashion
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