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International Journal of Advertising
Latest Publications
TOTAL DOCUMENTS
1869
(FIVE YEARS 225)
H-INDEX
63
(FIVE YEARS 7)
Published By Informa Uk (Taylor & Francis)
0265-0487, 0265-0487
Latest Documents
Most Cited Documents
Contributed Authors
Related Sources
Related Keywords
Latest Documents
Most Cited Documents
Contributed Authors
Related Sources
Related Keywords
Female power portrayals in advertising
International Journal of Advertising
◽
10.1080/02650487.2021.1998878
◽
2021
◽
pp. 1-28
Author(s):
Melika Kordrostami
◽
Russell N. Laczniak
Keyword(s):
Female Power
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The mechanism of social media marketing: influencer characteristics, consumer empathy, immersion, and sponsorship disclosure
International Journal of Advertising
◽
10.1080/02650487.2021.1991107
◽
2021
◽
pp. 1-29
Author(s):
Nayoung Jung
◽
Subin Im
Keyword(s):
Social Media
◽
Social Media Marketing
Download Full-text
Inspire me, please! The effect of calls to action and visual executions on customer inspiration in Instagram communications
International Journal of Advertising
◽
10.1080/02650487.2021.2014702
◽
2021
◽
pp. 1-26
Author(s):
Itziar Oltra
◽
Carmen Camarero
◽
Rebeca San José Cabezudo
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Differential effects of online review characteristics on innovators and imitators in new product adoption
International Journal of Advertising
◽
10.1080/02650487.2021.2017135
◽
2021
◽
pp. 1-20
Author(s):
Qiuli Su
◽
Jianan Wu
Keyword(s):
New Product
◽
Online Review
◽
Product Adoption
◽
New Product Adoption
◽
Differential Effects
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When endorsers behave badly: consumer self-expression and negative meaning transfer
International Journal of Advertising
◽
10.1080/02650487.2021.2016267
◽
2021
◽
pp. 1-25
Author(s):
Jovica Breberina
◽
Paurav Shukla
◽
Veronica Rosendo-Rios
Keyword(s):
Meaning Transfer
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Smiling AI agents: How anthropomorphism and broad smiles increase charitable giving
International Journal of Advertising
◽
10.1080/02650487.2021.2011654
◽
2021
◽
pp. 1-18
Author(s):
Tae Hyun Baek
◽
Marat Bakpayev
◽
Sukki Yoon
◽
Seeun Kim
Keyword(s):
Charitable Giving
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Enduring consumer beliefs about advertising and mass media: implications for publicity and its impact
International Journal of Advertising
◽
10.1080/02650487.2021.2011653
◽
2021
◽
pp. 1-25
Author(s):
Debra Jones Ringold
Keyword(s):
Mass Media
◽
Consumer Beliefs
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Engaging allies for better or worse: investigating the relationship between multiple-brand alliances and persuasion knowledge
International Journal of Advertising
◽
10.1080/02650487.2021.2003668
◽
2021
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pp. 1-32
Author(s):
Daniil Muravskii
◽
Maria Smirnova
◽
Snezhana Muravskaia
Keyword(s):
Persuasion Knowledge
◽
Brand Alliances
◽
The Relationship
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Sustainable fashion social media influencers and content creation calibration
International Journal of Advertising
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10.1080/02650487.2021.2000125
◽
2021
◽
pp. 1-28
Author(s):
Jenna Jacobson
◽
Brooke Harrison
Keyword(s):
Social Media
◽
Content Creation
◽
Sustainable Fashion
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Gender effects in influencer marketing: an experimental study on the efficacy of endorsements by same- vs. other-gender social media influencers on Instagram
International Journal of Advertising
◽
10.1080/02650487.2021.1997455
◽
2021
◽
pp. 1-22
Author(s):
Liselot Hudders
◽
Steffi De Jans
Keyword(s):
Social Media
◽
Experimental Study
◽
Gender Effects
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