Applying Implicit Memory Measures: Word Fragment Completion in Advertising Tests

1994 ◽  
Vol 16 (2) ◽  
pp. 29-39 ◽  
Author(s):  
Charles R. Duke ◽  
Les Carlson
1988 ◽  
Vol 15 (2) ◽  
pp. 95-97 ◽  
Author(s):  
Lawrence M. Schoen

A computer demonstration of the word fragment completion effect was developed to enhance students' comprehension of an experimental paradigm used in cognitive psychology. The robust word fragment completion effect is used to introduce students to the implicit memory paradigm and to illustrate the advantages inherent in such a procedure. The demonstration is a useful tool for comparing and contrasting experimental procedures; it also provides a starting point for a discussion of multiple memory models.


Author(s):  
Pietro Spataro ◽  
Neil W. Mulligan ◽  
Emiddia Longobardi ◽  
Clelia Rossi-Arnaud

Barry, Hirsh, Johnston, and Williams (2001) found that Age-of-Acquisition (AoA) interacted with repetition priming in the picture naming task (greater priming for late- than for early-acquired words), and proposed that AoA might affect the stage of access to lexical-phonological representations. The present experiment examined the possibility that AoA may influence the retrieval of visual-orthographic information, by studying its effects in the Word-Fragment Completion Task (WFCT). Results showed that the overall percentages of correct completion were greater for early- than for late-acquired words, while repetition priming was higher for late- than for early-acquired items. Furthermore, the interaction between AoA and WFCT priming remained significant even when the fragments were exposed for only 4 s, reducing possible contributions from phonological and semantic processes. These findings suggest that AoA can affect implicit memory by facilitating the retrieval of the orthographic properties of the studied words.


2015 ◽  
Vol 81 (1) ◽  
pp. 55-65 ◽  
Author(s):  
Clelia Rossi-Arnaud ◽  
Vincenzo Cestari ◽  
Valeria Rezende Silva Marques ◽  
Giulia Bechi Gabrielli ◽  
Pietro Spataro

2005 ◽  
Vol 100 (2) ◽  
pp. 403-408
Author(s):  
Chiyoko Hayashi

23 female undergraduate students ( M = 20 yr., 10 mo., SD = 15 mo.) were given a word-fragment completion task, containing a study and nonstudy list. In the present study, the effect of orthographic familiarity (e.g., script type) of a test item on a word-fragment completion task was examined. The script types of word stimuli (Katakana and Hiragana) were manipulated between a study and test phase. Priming effect was greater when the script type was the same between a study and test phase than in the cross-script condition. Further, even if the script type of word stimulus was different between study and test phases, a significant priming effect was obtained when the test fragment was orthographically familiar. These results suggested that not only the consistency of the perceptual feature of the stimulus word between study and test phases, but also orthographic familiarity of the stimulus word in the test phase facilitated priming effect in a word-fragment completion test.


2014 ◽  
Vol 47 (2) ◽  
pp. 580-606 ◽  
Author(s):  
Tom Heyman ◽  
Simon De Deyne ◽  
Keith A. Hutchison ◽  
Gert Storms

Memory ◽  
2020 ◽  
Vol 28 (6) ◽  
pp. 830-836
Author(s):  
Steven M. Smith ◽  
Zsolt Beda ◽  
Alan Hernandez

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