Journal of Current Issues & Research in Advertising
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476
(FIVE YEARS 20)

H-INDEX

33
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Published By Informa Uk (Taylor & Francis)

2164-7313, 1064-1734
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Gym Membership Programs: Image Motivation and Conditional Discount Framing

2021 ◽  
pp. 1-15
Author(s):  
Xiaofei Pan ◽  
Sukki Yoon

Predicting Advertising Persuasiveness: A Decision Tree Method for Understanding Emotional (In)Congruence of Ad Placement on YouTube

2021 ◽  
pp. 1-19
Author(s):  
Taylor Jing Wen ◽  
Ching-Hua Chuan ◽  
Jing Yang ◽  
Wanhsiu Sunny Tsai
Keyword(s):  
Decision Tree ◽  
Decision Tree Method ◽  
Tree Method

How Can We Minimize Visual Stereotypes in Ads?

2021 ◽  
pp. 1-15
Author(s):  
Qiang (Tony) Yan ◽  
Michael R. Hyman

Using Photovoice Research for Advertising Theory

2021 ◽  
pp. 1-18
Author(s):  
Shelly Rodgers ◽  
Evgeniia Belobrovkina
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