Journal of Current Issues & Research in Advertising
Latest Publications

TOTAL DOCUMENTS

476

(FIVE YEARS 56)

H-INDEX

33

(FIVE YEARS 1)

Published By Informa Uk (Taylor & Francis)

2164-7313, 1064-1734

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Influencers’ Disclosures of Advertising and Responses from Youth with Varying Levels of Theory of Mind

Journal of Current Issues & Research in Advertising ◽

10.1080/10641734.2021.1973928 ◽

2021 ◽

pp. 1-19

Author(s):

Jessica Castonguay

Keyword(s):

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Effects of Disclosure, Placement Type, and Ad–Context Congruence on Brand and Advertising Recognition: An Exploration of CARE Model Processing

Journal of Current Issues & Research in Advertising ◽

10.1080/10641734.2021.1982083 ◽

2021 ◽

pp. 1-17

Author(s):

Shuoya Sun ◽

Nathaniel J. Evans

Keyword(s):

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Gym Membership Programs: Image Motivation and Conditional Discount Framing

Journal of Current Issues & Research in Advertising ◽

10.1080/10641734.2021.1975588 ◽

2021 ◽

pp. 1-15

Author(s):

Xiaofei Pan ◽

Sukki Yoon

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Predicting Advertising Persuasiveness: A Decision Tree Method for Understanding Emotional (In)Congruence of Ad Placement on YouTube

Journal of Current Issues & Research in Advertising ◽

10.1080/10641734.2021.1963356 ◽

2021 ◽

pp. 1-19

Author(s):

Taylor Jing Wen ◽

Ching-Hua Chuan ◽

Jing Yang ◽

Wanhsiu Sunny Tsai

Keyword(s):

Decision Tree ◽

Decision Tree Method ◽

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Virtual Tours Encourage Intentions to Travel and Willingness to Pay via Spatial Presence, Enjoyment, and Destination Image

Journal of Current Issues & Research in Advertising ◽

10.1080/10641734.2021.1962441 ◽

2021 ◽

pp. 1-16

Author(s):

Jihoon (Jay) Kim ◽

Thitapa Shinaprayoon ◽

Sun Joo (Grace) Ahn

Keyword(s):

Willingness To Pay ◽

Destination Image ◽

Spatial Presence

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How Can We Minimize Visual Stereotypes in Ads?

Journal of Current Issues & Research in Advertising ◽

10.1080/10641734.2021.1957044 ◽

2021 ◽

pp. 1-15

Author(s):

Qiang (Tony) Yan ◽

Michael R. Hyman

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Green Advertising on Social Media: Brand Authenticity Mediates the Effect of Different Appeals on Purchase Intent and Digital Engagement

Journal of Current Issues & Research in Advertising ◽

10.1080/10641734.2021.1964655 ◽

2021 ◽

pp. 1-16 ◽

Author(s):

Matthew Pittman ◽

Anne Oeldorf-Hirsch ◽

Ashley Brannan

Keyword(s):

Social Media ◽

Purchase Intent ◽

Brand Authenticity ◽

Green Advertising ◽

Digital Engagement

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How Pro-Social Purpose Agencies Define Themselves and Their Value: An Emerging Business Model in the Advertising-Agency World

Journal of Current Issues & Research in Advertising ◽

10.1080/10641734.2021.1949650 ◽

2021 ◽

pp. 1-19

Author(s):

Samantha LaVoi ◽

Eric Haley

Keyword(s):

Business Model ◽

Advertising Agency ◽

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Brand Manager Sensemaking: Cognitive Frames in the Digital Media Environment

Journal of Current Issues & Research in Advertising ◽

10.1080/10641734.2021.1935364 ◽

2021 ◽

pp. 1-21

Author(s):

Tyler Milfeld ◽

Eric Haley

Keyword(s):

Digital Media ◽

Media Environment ◽

Cognitive Frames

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Using Photovoice Research for Advertising Theory

Journal of Current Issues & Research in Advertising ◽

10.1080/10641734.2021.1945981 ◽

2021 ◽

pp. 1-18

Author(s):

Shelly Rodgers ◽

Evgeniia Belobrovkina

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