Context and Sources in Broadcast Television Coverage of the 2004 Democratic Primary

2008 ◽  
Vol 11 (3) ◽  
pp. 340-356 ◽  
Author(s):  
Geri Alumit Zeldes ◽  
Frederick Fico ◽  
Stephen Lacy
Keyword(s):  
Broadcast Television ◽  
Television Coverage

Hype Versus Substance in Network Television Coverage of Presidential Election Campaigns

2005 ◽  
Vol 82 (1) ◽  
pp. 97-109 ◽  
Author(s):  
Julia R. Fox ◽  
James R. Angelini ◽  
Christopher Goble
Keyword(s):  
Content Analysis ◽  
Cognitive Processing ◽  
Presidential Election ◽  
Election Campaigns ◽  
Network Television ◽  
Broadcast Television ◽  
Mediated Messages ◽  
Television Coverage

Content analysis of broadcast television networks' weekday nightly newscasts during the final weeks of the 1988, 1992, 1996, and 2000 presidential election campaigns found an emphasis on hype rather than substantive coverage of the campaigns. Examination of audio and video messages separately showed this to be true for both. Further, even when the audio was substantive, the accompanying visuals often were not. The results are discussed in terms of media reliance, journalistic responsibility, and cognitive processing of mediated messages.

Cheap Sex and the Changing Economics of Broadcast Television

2007 ◽  
Author(s):  
Amit Gandhi ◽  
Matthew L. Spitzer ◽  
Simon Wilkie
Keyword(s):  
Broadcast Television

The Utility and Content of Traditional Ads

2019 ◽  
pp. 201-223
Author(s):  
Michael Franz
Keyword(s):  
Resource Allocation ◽  
New Technologies ◽  
Television Advertising ◽  
Tipping Point ◽  
Political Actors ◽  
Broadcast Television ◽  
Political Ads ◽  
Issue Content ◽  
Key Questions

This chapter focuses on traditional political ads in US elections, in particular those most often airing on broadcast television stations, investigating three key questions: Have traditional political ads reached a tipping point, as new technologies and voter targeting opportunities shift the resource allocation of campaigns? Do traditional political ads work in changing minds and mobilizing voters, and how might those opportunities for persuasion and mobilization change as media engagement diversifies? Finally, what is the issue content of traditional political ads, and how does the content vary across platforms? All told, despite fast-developing change in opportunities for political actors to reach voters, television advertising remains a critically important strategy for campaigns and their political allies.

Why Do Better-Looking Members of Congress Receive More Television Coverage?

2011 ◽  
Vol 28 (4) ◽  
pp. 440-463 ◽  
Author(s):  
Israel Waismel-Manor ◽  
Yariv Tsfati
Keyword(s):  
Television Coverage

Video-Based Instruction: Issues of Effectiveness, Interaction, and Learner Control

1992 ◽  
Vol 21 (1) ◽  
pp. 45-50 ◽  
Author(s):  
John Barnard
Keyword(s):  
Student Teacher ◽  
Learner Control ◽  
Future Research ◽  
Teacher Interaction ◽  
Broadcast Television ◽  
New Methods ◽  
Based Instruction

Decades of research has shown that television, as a medium for delivering instruction, is at least as effective as classroom lecture. Although many educators have expressed concern over the quality and frequency of student/teacher interaction available through televised courses, studies indicate that different learners may have distinct needs for varying types of interaction. As the use of videocassette recorders has become widespread possibilities have increased for new methods of video-based instruction. The increasing use of videocassettes for delivery of instruction has also raised questions for possible future research on how student use of this medium differs from broadcast television or live classroom lecture.

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