scholarly journals Classification of Consumer Goods Safety Cases Based on Improved Bayesian Model

2020 ◽  
Vol 1574 ◽  
pp. 012157
Author(s):  
Yingcheng Xu ◽  
Wei Feng ◽  
Fei Pei ◽  
Haiyan Wang
1967 ◽  
Vol 31 (4) ◽  
pp. 28-31 ◽  
Author(s):  
Stanley Kaish

The theory of cognitive dissonance is one of the recently developed tools that marketing has borrowed from the behavioral sciences to investigate consumer behavior. The classification of goods into convenience, shopping, and specialty categories, on the other hand, is among the most venerable ideas in marketing literature. This article merges the two by using the theory of cognitive dissonance to give a new dimension to the classification of consumer goods. The result is a fresh set of behavioral criteria for classifying goods.


2013 ◽  
Vol 263 ◽  
pp. 187-195 ◽  
Author(s):  
Serena Arima ◽  
Alberto Basset ◽  
Giovanna Jona Lasinio ◽  
Alessio Pollice ◽  
Ilaria Rosati

1963 ◽  
Vol 27 (1) ◽  
pp. 50 ◽  
Author(s):  
Louis P. Bucklin

1967 ◽  
Vol 31 (4) ◽  
pp. 32-36 ◽  
Author(s):  
William P. Dommermuth ◽  
Edward W. Cundiff

The preceding article defines convenience, shopping, and specialty goods in light of Festinger's theory of cognitive dissonance. In contrast, this article reports shopping behavior research which puts the classification of consumer goods in yet another perspective. The authors specifically question whether customers want to search in several stores before making buying decisions for certain types of merchandise. The answer to this question may hold important implications for future trends in channel policies, store locations, and retailing techniques.


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