Study on Representation of Gender in Indian Print Media: A Semiotic Analysis of Fast Moving Consumer Goods (FMCG) Advertisements

The categorisation of gender into femininity and masculinity is purely a social construct. Advertising is a social institution which plays a significant role in the promotion of notions of gender identities at a symbolic level (Gilbert and Taylor, 1991). The purpose of this study is to understand the manifestation of masculinity and femininity in contemporary Indian print advertisements of popular Fast Moving Consumer Goods(FMCG). This study uses the theory of visual social semiotics for the analysis adopting the framework propounded by Gunther Kress and Theo Van Leeuwen (1996;2006). The representational and interactive dimensions from the framework will be used for the analysis of the advertisements. This will be further thematised to understand the nature of the representation of masculinity and femininity in them. It will also provide an insight into the relationship between the viewers and participants of these advertisements. The data for the current study includes three popular Indian magazine advertisements of FMCG products published between the years 2019-2020, selected using a purposive sampling technique.

Pendekatan Metode ABC Pada Toko X untuk Pengendalian Persediaan Barang

Persaingan industri retail begitu ketat, salah satu nya yaitu dengan efisiensi biaya, yang dapat dilakukan dengan mengendalikan persediaan. Toko X merupakan salah satu toko retail modern yang ada di Indonesia. Toko X menjual berbagai macam jenis barang fast moving consumer goods (FMCG). Perusahaan menerapkan sistem make to stock untuk memenuhi permintaan konsumen. Jumlah persediaan barang di gudang, tidak sesuai dengan permintaan konsumen sehingga terjadi penumpukan barang di gudang yang mengakibatkan tingginya biaya persediaan. Selain itu beberapa barang yang dijual mempunyai stok menipis, padahal permintaan konsumen banyak. Kondisi seperti ini akan mengakibatkan kerugian bagi perusahaan. Kategori A 30% jumlah barang sebesar Rp. 38.235.557,-. Klasifikasi B 20% jumlah barang senilai Rp. 7.748.157,-. Kategori C 50%. nilai Rp. 4.552.842,- Pemesanan ekonomis pada toko X, untuk persediaan barang A yaitu air mineral A PET 600 ml, pemesanan dilakukan saat persediaan 7 pcs, persediaan pengaman 46 pcs. Air mineral A PET 1500 ML pemesanan persediaan 7 pcs, persediaan pengaman 52 pcs. Susu bear brand 12 ml dengan pemesanan saat persediaan 11 pcs, persediaan pengaman 39 pcsKata kunci: persediaan barang, metode ABC, pemesanan ekonomis (ROP).

Critical success factors in e-marketing adoption and implementation among the fast-moving consumer goods retailers in Zimbabwe

The institutionalization of e-marketing strategies, their adoption, and implementation hinges on the customers' perceptions of the critical success factors that the literature identifies in terms of an online competitive advantage, online shopping infrastructure development, online customer relationship, and online shopping risk. To assess the critical success factors, a sample of 300 customers of the fast-moving consumer goods retailers throughout the provinces of Zimbabwe participated in this study. The results indicated that customers' province of residence, their education and computer literacy levels are significantly associated with the critical success factors (CSFs) of e-marketing adoption and implementation. However, the study found that gender does not significantly affect the e-marketing CSFs. It is suggested that the demographic characteristics, related to education, computer literacy levels, and the province of residence are the strategic criteria for niche market segmentation and development that the fast-moving consumer goods retailers need to leverage for the successful adoption and implementation of e-marketing.

THE INFLUENCE OF SOCIAL MEDIA ADVERTISING ON PURCHASE BEHAVIOUR TOWARDS FAST-MOVING CONSUMER GOODS: A LITERATURE REVIEW

Traditional advertising is the main media employed by marketers in the FMCG sector to affect consumers decisions. However, people are exposed to plenty of advertising media from various forms and different channels every day, especially from social media. Therefore, digital advertising should be more powerful than traditional advertising in this era. This paper seeks to study when consumers choose daily necessities, whether these advertisements affect their decisions, and whether social media advertising effectively influences consumers purchase decisions. In order to promote the development of digital and social media advertising research in the FMCG sector, this paper proposes further research directions.

Health Star Ratings and Beverage Purchase Intentions: A Study of Australian and New Zealand Hospitality Consumers

This study examines the effects of a health star rating system on the attitudes of consumers and their purchase intentions towards beverage products sold in hospitality venues. Previous studies linking health ratings to the food and beverages of consumers mainly focus on fast-moving consumer goods and retail purchasing. However, purchasing patterns in hospitality and foodservice environments are distinct as consumers may be less concerned about health and more interested in the dining experience. Thus, this research focuses on: (1) whether the presence of health star ratings on beverage products influences the willingness of consumers to purchase in the context of the hospitality industry, and (2) identifying the demographic and psychographic factors influencing these behavioural intentions. Using Ordinary Least Squares regression to analyse data from an e-survey of 1021 consumers in Australia and New Zealand, the study found that health star ratings do have an impact on the willingness of consumers to purchase healthy beverages. Specifically, psychographic segmentation around ‘health goals’ is far more pertinent to understanding purchase behaviour in a hospitality setting than age, gender, income, or country. The findings present new insights into the importance of health star labelling on beverages and the purchase intentions of consumers.

Self-congruence theory: Factors affecting brand loyalty in fast-moving consumer goods industry

This study aims to formulate a conceptual model for analyzing several variables on customer engagement and brand loyalty, especially in the fast-moving consumer goods (FMCG) industry. The self-congruence theory used in this study will go through the value of congruity, brand attractiveness, and customer-brand identification. The study uses structural equation modeling with samples of 105 respondents. The result is value congruence has a positive effect on brand attractiveness and customer brand identification. Customer engagement has a positive impact on customer brand identification. Brand attractiveness has a positive impact on customer brand identification and brand loyalty. Also, customer brand identification has a positive effect on brand loyalty.