The joint effect of project‐level exploratory and exploitative learning in new product development

2011 ◽  
Vol 45 (4) ◽  
pp. 531-550 ◽  
Author(s):  
Chih‐Peng Chu ◽  
Ci‐Rong Li ◽  
Chen‐Ju Lin
Keyword(s):  
Product Development ◽  
New Product Development ◽  
New Product ◽  
Joint Effect ◽  
Exploitative Learning ◽  
Project Level

AN EXPLORATORY STUDY OF PROJECT VISION: ITS COMPONENTS AND IMPACT ON INNOVATION SUCCESS

1999 ◽  
Vol 03 (01) ◽  
pp. 91-109 ◽  
Author(s):  
GARY S. LYNN
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Exploratory Study ◽  
New Product ◽  
Radical Innovation ◽  
Extreme Form ◽  
A Company ◽  
Project Level

The concept of corporate vision has been receiving considerable attention in the strategy scholarship. A clear and lofty organisational vision can provide direction to a company and can positively impact on its ability to succeed. Yet research on vision at the project level has been curiously lacking. The purpose of this research is to define project vision, discuss its components and its impact on successful new product development. By studying the vision on a series of innovations at one company (IBM), we identified several components of an effective vision that include clarity, agreement, support and stability. This article concludes with an assessment of the applicability of these vision components for the extreme form of innovation called radical innovation.

Exploratory and Exploitative Learning in New Product Development: A Social Capital Perspective on New Technology Ventures in China

2007 ◽  
Vol 15 (2) ◽  
pp. 1-29 ◽  
Author(s):  
Kwaku Atuahene-Gima ◽  
Janet Y. Murray
Keyword(s):  
Social Capital ◽  
Product Development ◽  
New Product Development ◽  
Multinational Firms ◽  
New Technology ◽  
New Ventures ◽  
New Product ◽  
Product Performance ◽  
New Product Performance ◽  
Exploitative Learning

The authors examine the differential effects of the structural, relational, and cognitive dimensions of social capital on exploratory and exploitative learning in new product development in new ventures in China. In addition to investigating the potential nonlinear relationships between exploratory and exploitative learning and new product performance, the authors examine the relationship between the interaction of the two types of learning and new product performance. The findings suggest that different dimensions of social capital are indeed significantly related to the level of exploratory and exploitative learning. The results also support the argument that firms need a balance of exploratory and exploitative learning to enhance performance. The findings draw the attention of managers from multinational firms operating in China to the important role of social capital in enhancing new product performance.

THE PARTICULARITIES OF NEW PRODUCT DEVELOPMENT IN THE TEXTILE INDUSTRY

2017 ◽  
Vol 2017 ◽  
pp. 24-28
Author(s):  
Fabio Shimabukuro Sandes ◽  
◽  
Fundacao Getulio Vargas
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Textile Industry ◽  
New Product
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