The new product development process: let the voice of the salesperson be heard

2006 ◽  
Vol 15 (3) ◽  
pp. 194-202 ◽  
Author(s):  
Kimberly Judson ◽  
Denise D. Schoenbachler ◽  
Geoffrey L. Gordon ◽  
Rick E. Ridnour ◽  
Dan C. Weilbaker
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Development Process ◽  
New Product ◽  
Product Development Process ◽  
The Voice ◽  
New Product Development Process
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