Information sharing is the premise of the stable operation and win-win cooperation of the dual-channel agricultural supply chain. To arouse the enthusiasm of information sharing, this paper studies the incentive mechanism of information sharing of dual-channel agricultural product supply chain. The invention problem-solving theory (TRIZ) is adopted to analyze the functional model, the key problems, and the available resources of a dual-channel agricultural supply chain information sharing system. By using the invention principles of the conflict resolution theory, such as separation, precompensation, and feedback, the point bank reward mechanism and the risk evaluation and control mechanism of information sharing are proposed. TRIZ theory provides a new research method and incentive measure for effectively mobilizing the enthusiasm of information sharing.
Incentive mechanism based on cooperative advertising for cost information sharing in a supply chain with competing retailers
