The variable-speed generator motor (VSGM) for pumped storage has a cylindrical rotor with three-phase lap or wave windings distributed in slots evenly and fed by a converter. For a large-scale VSGM, the electromagnetic force (EMF) on rotor end windings is an important contributor to distortion, vibration, and even damage of rotor end windings. A 3D finite element model of rotor end region of a 300 MW VSGM is set up. The distribution map of EMF density on involute and nose parts of rotor end windings, under rated load and three-phase short circuit at supersynchronous and subsynchronous speed, is drawn. Furthermore, the amplitude of EMF is calculated, and the radial, tangential, and axial components of EMF are analyzed. The results in this paper will lay a foundation for design of rotor end windings and their support structure.