Throughout much of the NCAA’s first half century, the organization maintained an uneasy collection of commercialized schools that pursued highly competitive athletics for publicity and profit; liberal arts colleges that saw college athletics as a component of their educational and leadership missions; and smaller and medium-size state schools that wanted to play athletics for competitive glory but lacked the size, resources, and finances of the big-time powers. Unable to balance those three interests, the NCAA largely ignored the concerns of the latter two while devoting itself to the service of commercialized athletics. This fraught arrangement finally came asunder in the years after World War II when multiple pressures from scandals, racial criticisms, and growing pressure for access to the NCAA Basketball Tournament finally forced concessions. The concessions made in the mid- to late-1950s, however, did not reshape the balance of power in the NCAA, as the organization remained wholly committed to serving the interests of big-time commercialized athletics. In this regard the challenges faced by the NCAA mirrored the larger social and cultural upheaval in the United States following World War II. The civil rights movement, second-wave feminism, and opposition to the war in Vietnam all challenged the authority of existing political and economic elites yet did not mark any fundamental shift in power in American life. The question, then, is not really how did the NCAA manage to survive but, rather, how did its critics ever hope to succeed?
Ruth Feldstein, How It Feels to Be Free: Black Women Entertainers and the Civil Rights Movement (New York: Oxford University Press, 2013), ISBN 978-0-19-531403-8 (hb).
