Revisit Intention
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2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Deepika Sharma ◽  
Justin Paul ◽  
Sanjay Dhir ◽  
Rashi Taggar

PurposeThe ease and convenience of online shopping are shifting the customers to e-tailers. This has prompted offline retailers to re-examine behavioural patterns along with a reconfiguration for a responsive retail model. The paper investigates the influence of responsiveness on customer satisfaction, cross-buying behaviour, revisit intention and referral behaviour.Design/methodology/approachData were collected via a survey answered by 793 fashion customers from India, and for data analysis, partial least square structural equation modelling (PLS-SEM) was employed. Path analysis was used to determine the interrelationships amongst the constructs used in the study.FindingsThe standardized path coefficients depict competitive responsiveness as the highest contributor of retailers' responsiveness followed by service responsiveness, employee responsiveness and customer responsiveness. The findings suggest that customer satisfaction acts as the biggest contributor to referral behaviour followed by cross-buying behaviour and revisit intentions.Originality/valueThis study has made a substantial contribution to fashion apparel retailing. The findings revealed that responsive retailing influences the customers' post-purchase behaviour as they engage in more cross-buying, revisiting and referral behaviour. The retailers are encouraged to carefully monitor their preparedness to deliver a combination of sensory, emotional, cognitive and social experience to their customers.

2021 ◽  
Vol 39 (12) ◽  
Bayu Ilham Pradana ◽  
Pusvita Yuana ◽  
Risca Fitri Ayuni ◽  
Annisa Maharani Amir ◽  
Aisha Karunia Kartika

COVID-19 occurred in early 2020 which led to social restrictions, physical distancing, and even large-scale social restrictions (PSBB) in Malang City. This impact has massively shattered the social and economic foundations of Indonesia. This research is aimed to investigate the impact of health surveillance trust, perceived safety and restaurant brand, solidarity with the food services towards revisiting intention, intention to visit other restaurants, and word of mouth through satisfaction in Malang restaurants. Two hundred and fifty respondents participated in this study. To achieve the aim of this study, SmartPLS3 software was used. The research method used is a survey through the distribution of questionnaires. Survey results through questionnaires were inputted, tabulated, and processed for later analysis using SmartPLS3 software. As predicted, health surveillance trust, perceived safety and restaurant brand, solidarity with the food services had a significant effect on satisfaction. In addition, the effect of satisfaction on revisit intention, intention to visit other restaurants, and word of mouth has been proven in this study. From a practical standpoint, it is obvious that to help restaurants survive, the government and the community can work together to build empathy and solidarity with the restaurants as well as comply with health and safety protocols.

2021 ◽  
Vol 38 (4) ◽  
pp. 1195-1202

This study aims to investigate and explain festival qualities that are applied to festival organizers that affect the destination image and the tourist revisit intention. This research uses a quantitative approach through statistical analysis of PLS-SEM and distributed questionnaires that have been designed to 200 tourists. The findings of this study indicate that the constructs of the variables that shape the quality of the festival, namely program content, convenience, and staff, have a positive and significant effect on the image of the destination. In addition, the relationship between destination image and revisit intention has a positive and significant effect.

2021 ◽  
Vol 5 (2) ◽  
pp. 176-187
Dian Citaningtyas Ari Kadi ◽  
Hari Purwanto ◽  
Brilianne Rose Vonseica

The purpose of this study was to determine the effect of destination image on revisit intention and intention to recommend through satisfaction as an intervening variable. The research used is quantitative research with a sample of 269 respondents. Using a 5-point Likert Scale and Path Analysis was used for analysis and hypothesis testing. The findings of this study indicate that destination image has an effect on revisit intention, intention to recommend, and satisfaction. While other findings, satisfaction acts as a mediation of the relationship between destination image to revisit intention and intention to recommend. For further research, it is possible to enter the tourist attraction variable.

2021 ◽  
Vol 13 (22) ◽  
pp. 12404
Paul Juinn Bing Tan ◽  
Hui-mei Yao ◽  
Ming-Hung Hsu

In recent years, the citizens of Taiwan have exhibited an increasing demand for domestic tourism and travel options. Due to their relatively early development as a domestic tourism destination, the Penghu Islands are well known for their rich natural and cultural resources. The purpose of this study was to examine factors influencing tourists’ visits to Qingwan Cactus Park, including their reasons for visiting and their perceptions of their visits. With principal component analysis serving as the basis for an IPA methodology, and using the visiting destination as a reference point, the results obtained can provide a basic guideline for tourism planning. The visitors’ reactions and demands were re-examined through IPA analysis. The results could be used by national park managers to develop constructive suggestions on implementing sustainable development in Taiwan’s tourism industries. This study presents valuable data on Penghu and provides analyses of residents’ and tourists’ opinions, as well as their reactions. The study’s conclusions can be extrapolated to research on other destinations outside of Taiwan.

Yu Fen Tsai ◽  
Yu Chih Lin ◽  
Yaw Hwa Liou

In the context of cittaslow (slow city), this research attempts to examine the effects of memorable tourism experience (MTE) on tourist satisfaction and revisiting intention. The research used a structured questionnaire and collected 605 valid responses from tourists that visited Sanyi Cittaslow. Analyses of the measurement model and structural model by AMOS 22.0 were used to find the associations between each MTE dimension and satisfaction, and revisit intention. Test results revealed that all MTE dimensions are predictors of tourist satisfaction, among which knowledge and involvement are the strongest predictors; satisfaction is the strongest predictor for revisiting and is the mediator for the associations of most MTE dimensions and revisiting. Since the cittaslow movement was closely related to sustainable tourism, research finding from this research provide a good reference with evidence for the promotion of cittaslow through MTE creation.

2021 ◽  
Vol 892 (1) ◽  
pp. 012104
K Sita ◽  
T M Aji ◽  
W Hanim

Abstract The social changes within society with regard to tea are widespread in Indonesia and today are experienced as tourism, where a part of many tourist activities, whereby local tea traditions, cultures, services and attractions are experienced. Indonesia as both tea-producing and tea-consuming country has high potential to integrate with tourism to increase the sustainability of community livelihood. This study used a sustainable livelihood approach in a systematic framework to examine the relationships between tea and tourism, as well as enriched the interviews of tourist actors and 203 tourists with experiences of visiting the tea tourism destinations. This study finding that there has been an increase of diversity of livelihoods of the people around the tea plantations where have been developed into tourism. Corporate social responsibility provides a further opportunity in sustainable tea tourism development. Increasing services satisfaction of the tea tourists is one of the most important ways to increase the revisit intention. Creating a mutual partnership synergy can cover the lack of resources and competencies in tea and tourism integration development. For practical implications in the future are the important to enlarge integration between tea and tourism, build partnership, stimulate more local participation, and increase local benefits as their ways of life.

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